Asset operation can be divided into broad sense and narrow sense. In a broad sense, asset management refers to the effective operation of all the capital of an enterprise through the optimal allocation of all the capital and production factors and the dynamic adjustment of industrial structure, with the fundamental purpose of maximizing the value of assets and the characteristics of value management. Including all business activities aimed at maximizing asset appreciation, naturally including product management and commodity management.
The content of asset management is very extensive, divided from different aspects, with the following contents:
1. According to the movement state of assets, it can be divided into stock asset management and incremental asset management. Stock asset management refers to the economic activities of enterprises aiming at value-added after the capital invested in enterprises forms assets. Asset management is a necessary part of capital appreciation.
Enterprises also promote the rational flow and optimal allocation of asset stocks through the transfer of property rights such as merger, association, shareholding system, leasing and bankruptcy. Incremental capital management is essentially the investment behavior of enterprises, so incremental capital management is to plan and manage the investment activities of enterprises. Including the choice of investment direction, the optimization of investment structure, financing and investment decision-making, investment management, etc.
2. From the form and content of capital management, capital management can be divided into industrial asset management, financial asset management, property capital management and intangible capital management. Industrial asset management is a capital management activity with industry as the object. Financial asset management refers to the fund management activities with financial goods (or monetary goods) as the object. Property right asset management refers to the fund management activities with property right as the object. Intangible asset management is a business activity with intangible capital as the object.