1998 in the second half of the year, Pamia smokeless cigarettes from RJR Company of the United States were tried out in Atlanta, St. Louis, Feniks and other cities in the United States, but the sales

1998 in the second half of the year, Pamia smokeless cigarettes from RJR Company of the United States were tried out in Atlanta, St. Louis, Feniks and other cities in the United States, but the sales volume was not good. The target market selection of Pamiya cigarettes is unsuccessful, because the demand of the target market he chose is too small, and the beneficiary of smokeless cigarettes is not the smoker himself, so there are some problems in the promotion of the target market. There are some problems in the target market of Pamiya tobacco, which need a breakthrough change, especially the number of people in the target market is too small, the potential is not great, and there are also problems in the promotion of the target group. Improving the promotion mix can be considered from four aspects: from the product point of view, we must change his taste and the way of lighting cigarettes, so that buyers can adapt to their own tastes and light cigarettes conveniently; From the price point of view, we should consider reducing the price appropriately and strive for a certain discount compared with ordinary cigarettes; As far as promotion is concerned, we should pay attention to the objects of promotion, such as unit leaders, women and children. And expand social recognition of this. We can use other promotion methods, such as advertising. And the focus of publicity is to declare the advantages of this cigarette; In terms of channels, you can consider putting it in a specific store.