What is the core value of the Apple brand?

Jobs has always led Apple with the concept of "creating the greatest technological product in the world", and Jobs did launch new products with this concept when he was alive. The birth of iPhone redefined the concept of mobile phone, and the launch of iPhone4 made everyone shine. The birth of iPad started the post-PC era, and both iPhone and iPad are revolutionary products with epoch-making significance. The birth of iPhone and iPad ushered in the era of mobile terminals in IT industry, so the core value of Apple brand is "technological innovation", and Apple aims to continuously create great products. However, it must be said that the death of Jobs is an irreparable loss for Apple. Apple in the Cook era has shown a tendency to attach importance to sales and despise innovation. IPhone4S and iPhone5 constantly refresh Apple's sales records, and the speed of upgrading Apple products is getting faster and faster, and innovation is getting weaker and weaker, which is a very bad tendency. I hope Apple can return to the idea of creating great products.