19 14, Marcel beach was born in Turin, an ancient city in northern Italy. Because his father is an engineer and likes to travel, Beach spent his childhood traveling, which made him full of exploration and creativity. /kloc-At the age of 0/8, Bi Qi worked as a part-time salesman of flashlights and accumulated rich experience in promotion.
After graduation, Beech went to Stephen's company, the largest pen-making company in France, as the production manager. Beech is familiar with the pen-making technology and business process there. He has a doubt: "Why not produce disposable ballpoint pens with good quality and low price?"
At that time, the popular ballpoint pens on the market were many times, and the good quality was probably 10 dollars. Beach found that because these pens are expensive, people are reluctant to throw them away after they are worn out, and they always try their best to repair them. Can you produce a pen that can be thrown away at one time without repair? Beech thinks the key is to reduce costs.
1In the second half of 944, Beach and his friend Ewood Baffo raised 1000 dollars, bought a shabby house in the suburbs of Paris, and began to study and improve disposable ballpoint pens. Beach's goal is to invent a cheap and reliable disposable ballpoint pen, so that it can perform well until it is used up, and can be thrown away without regret after use.
After four years of hard work, Beach invented the first Beach ballpoint pen. 1950, Biqi made the first disposable ballpoint pen model and tried to sell his technology to some pen-making companies.
Whitman Company is a big company with a long history in America. Beach suggested that they could transfer his invention for a fee. But the pen company didn't consider it at all. They dismissed Biqi's invention.
In a rage, Beach decided to make his own disposable ballpoint pen. In order to reduce costs, Beach bought first-class processing equipment and produced disposable ballpoint pens with production lines. In this way, the disposable ballpoint pen invented by Beach only costs 29 cents each. 1953, Beach caused a sensation when he launched his disposable ballpoint pen in Paris. After the product was introduced to the market, it quickly became a best seller because of its high quality, low price, convenience and practicality.
In three years, the daily sales volume of Beach ballpoint pens reached 250,000, which made other pen-making companies lose almost all the markets overnight. Soon, Beach turned his attention to foreign markets. He quickly occupied the markets of Australia, New Zealand and Canada through the British company Biro Sney. 1958, Biqi acquired wortmann Pen Company. /kloc-in 0/0, the sales of Beach's ballpoint pens in the United States reached 300 million, with an average of one and a half for every American.
Because of his correct thinking, Biqi started his own career and gained great wealth. In addition, an unknown person has gained a lot of wealth because of his correct thinking.
1939, American business was at a low ebb. There is an area called "Fu Lili" in Chicago, USA, where office buildings have only empty floors and it is almost impossible to rent out. Chicago is shrouded in a negative mentality. At this time, a manager was sent to manage a building.
He was employed by Northwest Mutual Life Insurance Company, which acquired the building through foreclosure. When he started to take over, the whole building was only rented at 10%. Faced with this situation, he immediately used his brain and thought about countermeasures.
In order to make the work foolproof, he listed the following five points:
(1) Increase the attraction and provide tenants with the most beautiful office in Chicago.
(2) Choose a satisfied tenant.
The rent should not be higher than the price they are paying now.
(4) If the lessee pays the monthly rent according to the one-year lease, it shall be responsible for its current lease.
(5) In addition, decorate the room for the tenant free of charge. Creative architects and interior assemblers need to be hired to transform the office of the building to meet the personal preferences of different tenants.
Why are you doing this? The reason for this is the following：
(1) If an office can't be rented out for several years, you can't benefit from that office at all. According to the above assumptions, there may be no profit at the end of the year, but this situation will not be worse than taking no action. If the tenants' needs are met, they will pay the rent in full in the next few years, and the situation will improve.
(2) It has become a habit to rent an office for one year. In most cases, the room is only empty for a few months and can accept new tenants. Therefore, there is still hope to get the rent.
(3) In a well-equipped building, it is easier for tenants to rent out until the end of the term. Renovating the office for free will not be worth the loss, because it will increase the value of the whole building.
After thinking mature, he immediately began to act. The result is very good. In less than a year, he rented out the whole building, and the list of people to be rented was very long.
It is important to think correctly, provided that the facts are respected. If you don't know the facts, no matter how creative your thinking is, you are doomed to fail.
A rich man said, "Only when you see what others can't see can you do what others can't." And correct and novel thinking just provides you with this skill, which can lead you to expand your career.
Reuters's father is a priest, but he has no intention of following in his father's footsteps. After his father died, he suspended his studies and left England to start a business. He thought of a cousin who opened a bank in G? ttingen, Germany, and went to ask for help.
Reuters is not satisfied with killing time in his cousin's bank, but always wants to find something to do. He used to be a salesman and a street vendor. By chance, Reuters became interested in the bank's remittance business. Whenever he does foreign exchange business in his cousin's bank, he often thinks about a problem-how to know the foreign exchange market situation of various countries more quickly.
On one occasion, while working in Reuters, he found that Gauss had made a mistake in calculating the exchange rate and pointed it out to Gauss. This incident brought him into frequent contact with great mathematicians.
At that time, Gauss was developing an epoch-making communication tool-telegraph, which was really good news for Reuters who wanted to know about the foreign exchange market as soon as possible. He took part in Gauss's telegraph experiment and carefully and patiently observed the progress of the experiment. He thought: if this kind of equipment can be used to transmit information, there will be an information revolution, and its results may also become a new type of telecommunications service.
Reuters learned a lot about telegrams from Gauss. So he went to Berlin, Germany with great ambition. After eight years in Berlin, Reuters went to Paris alone. Soon, because he was familiar with English, French and German, he was hired as an interpreter by the largest Hawass news agency in Paris.
At Hawass News Agency, Reuters marveled at the huge communication network. He worked hard and soon became familiar with the business. A few months later, Reuters submitted his resignation.
The following spring, Reuters set up his own news agency, and his living room became an editorial department and a printing house. From president, editor-in-chief, director of press release, translator and printer, to communication and dispatcher, Reuters is one of them.
Finally, Reuters achieved great success. His English Reuters dominated the global press, and he also became a world-famous newspaper king.
After thinking correctly, you must act immediately. If Reuters just stays in the position of thinking, he may only be a street vendor all his life.
John Duke has no formal school education and can't write at all, but he has a clever mind that enables him to think sharply and correctly, which makes him one of the richest people in the world.
Duke never wastes time on trifles. He can make a quick judgment based on the facts. One day, he met an old friend, who was very surprised to hear that Duke was going to open 2000 cigarette chain stores. He said, "My partner and I are too busy to open two stores. You want to drive 2000! That was a wrong decision, Duke! "
"Wrong?" Duke said: "I have been making such mistakes all my life. If I make a mistake, I will never stop to discuss it. I will continue to make more such mistakes. "
Duke stuck to his plan and opened a retail cigarette chain. Later, his chain turnover reached millions of dollars a week. He also donated millions of dollars to establish Duke University, which is only nine Niu Yi cents for him.
Correct thinking, decisive and wise decision-making, resolute action, success and wealth belong to you