At present, Yihua's app and official website can't be opened. We tried to call Yihua's customer service hotline many times to contact a Yihua employee we once knew, but no one answered or replied.
Once again, I contacted a flower farmer friend who had worked with Yihua. According to a friend of the flower farmer, Yihua has been in arrears with everyone's money since last year. At present, many people haven't got their money, and I haven't got 10 thousand yuan. I can't get in touch with anyone now. *&; % T @* M * & amp； d！ (This friend also made a lot of spits angrily. )
All kinds of negative information found on the Internet, such as Beijing Chaoyang District Market Supervision Administration, listed it as abnormal business information because it could not contact the registered residence or business premises, and applied for freezing the property of Yihua Company in several judicial proceedings.
Applicant Beijing ZJS Express Co., Ltd. applied to our court for property preservation before arbitration on February 3, 20 19, requesting to seal up, detain or freeze the property of the respondent Beijing Yihua Flower Co., Ltd. with a value of 704,307.50 yuan.
The applicant Huang Hui Flower Wholesale Department in Liwan District and the respondent Beijing Yihua Flower Co., Ltd. applied for property preservation before litigation. The applicant applied to our hospital for property preservation on 2019165438+126, requesting the value of the respondent Beijing Yihua Flower Co., Ltd. * * * 317031.18.
There are also ordinary consumers who feel that the flowers provided by the "Yihua-Looking for Flowers" app are diverse, timely and fresh, and launched the "recharge and enjoy the discount" activity in "Yihua", "You can enjoy the discount when you spend more than 5,000 yuan or 10000 yuan". As frequent visitors to the platform, in order to facilitate the purchase of flowers and enjoy preferential treatment, they recharged 5,000 yuan to the "One Flower-Looking for Flowers" app.
The Trap of Purchasing Supply Chain
Some friends who are familiar with the flower industry should know that big flower companies and flower e-commerce have many pits in the procurement supply chain.
As far as "one flower" is concerned, if the buyer is not careful about the variety and grade of flowers, the professional degree of pest identification, the ability to control the market situation, and the management ability of upstream purchasing warehouses and buyers, problems will arise.
The supplier management problem led to the out-of-control procurement caused by Yihua kickback incident, which may also be a problem from the beginning to the end of the operation.
Anxiety and sadness when "Moonflower" is at the forefront.
Yihua used to do the C-end monthly flower business. Taking advantage of the B-side business of the platform, Yihua also fantasizes about taking off at the tuyere.
It was just that the consumption in this business was a little single at that time, which could not meet the individual needs of consumers, and it started late, so it was left behind by platforms such as flowerplus and spending some time. It is not competitive in terms of volume and the perfection of operation mode, so Yihua finally chose to leave on the daily flower path.
Logistics Trap under B2B Mode
B2B procurement business is Yihua's main business. As far as logistics is concerned, one-stop cold chain logistics is the key factor that distinguishes it from the traditional flower industry and should also be its advantage.
Yihua hopes to improve the distribution efficiency of flowers and greatly reduce the loss of flowers through a one-stop cold transportation logistics system, which will become its core competitiveness; On the other hand, one-stop cold chain logistics has become the main cost source while improving transportation efficiency and reducing flower loss, so it has not brought advantages to Yihua in price, but has become a stumbling block to realize profit.
Logistics distribution or its own logistics system. The establishment of storage centers in several major cities, together with promotion fees and platform maintenance fees, has added a lot of extra costs to the original low-priced flowers.
According to the data, in the off-season of 20 16, the transaction volume of flowers is about 40 million yuan, and the transaction volume of flowers is about 50 million pieces. The number of teams has also been reduced from more than 600 to more than 400 to save labor costs, but in this year, only breakeven was achieved.
Now it seems that the financial situation disclosed by Yihua at that time may be more serious, even if it is profitable, it is also meager.
In addition, like the traditional flower industry, it has fallen into an imbalance between supply and demand. Since Yihua directly collects flowers from flower farmers and sells them to flower shops, the supply of flowers on the platform side is directly related to flower farmers as producers and flower shops as demanders.
On the one hand, flower planting is still dominated by retail flower farmers, and the current planting technology in the producing areas still lags far behind foreign countries. On the other hand, even in the case of flower e-commerce vigorously educating the market, the sales of flower shops are still mainly gift flowers and holiday flowers.
This has led to the long-standing problems of highly dispersed production end, backward technology and highly concentrated demand end in this industry. Therefore, flower farmers and flower shops have caused an imbalance between supply and demand in flower sales. As a purchasing platform, Yihua has naturally fallen into this quagmire.
Sending flowers directly from the place of origin to the flower shop and going to the intermediary is as simple as that. But in order to complete such a model, there is a lot to pay behind it.
In the early years, there were no such large-scale daily flowers and group flowers entering more consumers' homes. Domestic flower suppliers are not like this. Logistics companies such as SF, Yuejin and Zhongtong can deliver flowers the next day as soon as possible, and the concept of post-harvest treatment and planting goes further.
Rong Chao, the founder of Yihua, has repeatedly stressed that the core of Yihua is technical ability, and upgraded the original flower supply chain through high technology.
From the establishment of supply chain management collaborative system, with RFID technology, sorting efficiency will be greatly improved. Independent research and development of supply chain management system: warehouse management system, logistics management system, commodity management system, big data forecasting system, regional procurement system, procurement task system, procurement bidding system.
Changing the traditional and backward supply chain model leads to expensive flowers, few categories to choose from, inconvenient purchase and no standard or guarantee for flower quality.
Yihua failed, but its concept is worth continuing to learn. At present, there are still many places to be improved in the whole flower industry, and its development and progress depend on the joint efforts and attitudes of people in every industry.