System Innovation of Jiangsu Yanghe Group Co., Ltd.

Foreign investment in liquor industry can be described as one after another. With the entry of foreign capital and the increasingly fierce liquor market, Yanghe clearly realized that traditional state-owned large and medium-sized liquor enterprises, which occupy most of the market share, are facing a baptism of life and death. At the same time, the homogenization of liquor products is becoming more and more serious, and the market competition mode is becoming more and more impersonal.

It is based on this sober understanding that Yanghe Group actively seeks to connect with foreign capital. Before the Spring Festival in 2003, Yanghe Group Co., Ltd. cooperated with Suyuan Group, Chunlan Group, Panda Group, Nangang Group, Yangzi Petrochemical and other large enterprises with strong strength and good reputation to develop new products with great individuality, such as Suyuan Yanghe, Chunlan Liquor, Panda Liquor Supply, Nangang Dragon and Yangzi Spring. The products not only locked in a number of large customers, but also expanded the scale.

Yanghe also regards terminal sales as an integral part of overall marketing. Hotels, large supermarket chains, shopping malls, whoever has the advantage, take the strategy of not relying on, not giving up, and always effectively controlling terminal sales. When other manufacturers are squeezing popular terminals, Yanghe chooses terminals that are not valued and opens the terminal market at a small cost. The company's new leading product, Blue Classic, started from the terminal, which quickly blew up the "blue storm" in the liquor market, not only enhancing the brand image of Yanghe.