Will the corona girl incident of Midea affect the sales of its brand?

Will the corona girl incident of Midea affect the sales of its brand?

The beautiful corona girl's time will definitely affect her sales. Because the brand value accumulated by a brand is determined by its quality. If there is a quality problem, then some users will be lost. I think this is normal. This beautiful water heater stuns a girl. This may make this news continue to ferment in the society. If it gets bigger and bigger, it will eventually affect the sales and performance of Midea.

But I think it is normal that this matter has an impact. But the scope of the impact may not be too big. Because after all. Miss Corona has a beautiful water heater, not other brands. Therefore, the brand of Midea is definitely the most affected, because many people know that Corona, a beautiful water heater, will definitely be rejected in the future. At least for security reasons, they may have concerns. Because they will compare this kind of thing to themselves, if it is electrocuted by a water heater when using it, it is definitely not ideal, so they will choose other brands.

At the same time, there are many alternative brands of beautiful water heaters. You can give up this brand of beauty and choose other brands, so that the quality can be justified. In fact, I think if this matter continues to ferment, Midea's brand will definitely be the most affected. At the same time, some competitive brands of Midea may say that they have gained some market share. Because after all, there is something wrong with the beautiful water heater, people may choose his substitute to make up for their own shortcomings. So I think there may be more room for the development of beautiful substitutes.

But I don't think beauty will be greatly affected. Because this water heater corona girl is not entirely because of beauty. Because Midea's service life is 8 years, but this water heater has been used for 10 years. So this water heater has exceeded the specified service life, so its influence may be very great. Because it has exceeded the specified service life, Midea is fully capable of avoiding accidents outside this period. Because it's been so long, many original versions are out of date and many functions can't be used normally, so it's normal for this to happen.

In a word, I think Beauty Theory will definitely be affected, especially its sales, but in the long run, the brand value of Beauty Theory has not been greatly affected. In this way, beauty will not be greatly hindered and the future development will be bright.

The above is my personal opinion. I hope my answer will be helpful to everyone. Friends who like it can like it in the comments below, and I will actively interact with you.