Add luster to the motherland and let the world recognize China Optoelectronics.
Mindray Vision:
Became the "Belgian Barco" of China Optoelectronics.
Mindray core values:
Honesty, gratitude, respect, cooperation and innovation
Mindray enterprise development strategy:
Market-oriented, customer-centered,
Taking process management and leadership management as people to implement the operating principles has become capital and talents have become excellent.
Standardized products, large-scale production and intensive growth will make the company bigger, better and stronger.
Mindray enterprise management policy:
Sales focus on the market, production focus on sales, supply focus on production, and serve customers wholeheartedly.
Mindray's core competitiveness:
The introduction of standardized operation, standardization of design, standardization of manufacturing process and technology, standardization of material system and standardization of products effectively ensure the combination of product quality, strategy and operation.
Different operation processes and execution systems, different product performance indicators, meet the different needs of different customers in different markets, solve the "shortest path" problem, be efficient and considerate, and create value for customers.
Mindray brand:
Mai Rui-zhong's word "Mai" is taken from "Three Kings are desirable, Five Emperors can surpass" in Gao Zhuan of the Three Kingdoms, and the word "Rui" is taken from "Soft but not rigid, sharp but not frustrated" in Huai Nan Zi Shi Zexun. On behalf of Mindray Optoelectronics, we should keep pace with the times and follow the trend during the period of starting a business and establishing a career.
Logo evolved from "MR", with perfect visual movement, concise atmosphere and internationalization. The logo is mainly blue, which is the eternal representative of science and technology. The shape of the logo is from small to large, which means the development and growth of the enterprise in the future.
Mindray enterprise spirit:
Enterprise spirit: "create a high level with the world and forge ahead"
Career spirit: "bold and realistic, indomitable spirit"
Mai Rui's interest view:
Establish the same stakeholders among customers, enterprises, employees and partners.
Mindray marketing communication slogan:
"Choose LED full-color display and make a decision after comparing with Mindray Optoelectronics."
Mindray team building:
Never give up, never give up.
System, action and discipline are highly consistent.
Transparent but not black box, standardized but not unscrupulous.
Handle the relationship between "responsibility, power and benefit"
Sales team-"wolf culture";
Enterprise development is to cultivate a group of wolves.
Keen sense of smell
Perseverance and selfless offensive spirit
Consciousness of group struggle
Wolves are also wild, disabled, greedy and violent. All of them should be reproduced in the team culture, that is, "greed" for work and career and endless pursuit of knowledge.