Introduction to certification
Official website certification means that Baidu displays the blue official website logo on the right side of the title of official website in the search results after checking the qualification of website operators, website safety and website authority, so as to help netizens quickly identify authoritative and high-quality websites and prevent false websites and phishing websites from infringing on netizens.
In order to ensure the credibility of official website certification, at this stage, customers need to verify the authenticity of the subject qualification through real-name certification/on-site certification before they can get the qualification to apply for official website.
Application criteria
Website security: customers need to ensure the technical security of certified websites.
Authentic qualification: the customer needs to ensure the authenticity of the qualification of the business entity.
Website authority: customers need to ensure that the information on goods and services published on the certification website has certain authority.
Application conditions
① Real name/on-site authentication was successful.
② Pass ICP consistency verification (baidu promotion customers need to meet the industry requirements of real name/field certification).
Note: ICP consistency means that the name of the customer's qualification subject is completely consistent with the name of the qualification subject registered by the certification website in the ICP of the Ministry of Industry and Information Technology.
Application process
Step 1: Real name/field certification passed.
Step 2: pass ICP consistency verification.
Step 3: Enter the value-added service area to apply for official website.
Step 4: Pass the certification and get the presentation.