What enlightenment will tcl enterprises get from implementing internationalization strategy?

The internationalization strategy of "easy before difficult", full preparation in advance is the premise of internationalization success, international management team is the key to internationalization success, innovation is the magic weapon to change the living state, and systematic management is the guarantee for the steady development of enterprises.

1.TCL technology group co., ltd (referred to as TCL or TCL technology group) was established in 198 1. As a pioneer in the internationalization of China enterprises, TCL took the lead in laying out the Vietnamese market as early as 1999. Up to now, it has gone through four stages: early exploration, transnational mergers and acquisitions, steady growth and globalization. At present, the Group has 70,000 employees, 28 R&D centers, more than 65,438+00 joint laboratories, 22 manufacturing and processing bases and sales organizations in more than 80 countries and regions, and its business covers more than 65,438+060 countries and regions around the world.

2. TCL was formerly one of the first 13 joint ventures in China-TTK Household Appliances (Huizhou) Co., Ltd., which was engaged in the production and manufacture of audio tapes, and later expanded to the fields of telephones, televisions, mobile phones, refrigerators, washing machines, air conditioners, small household appliances and LCD panels. On 20 18, 10, TCL was listed on the Forbes list of the best employers in the world on 20 18. In July 19, 10, 20 19, 20 19, Fortune Chinese website released the list of the top 500 Fortune China. TCL group co., ltd ranks 79th in the 20 19 list of top 500 Chinese enterprises.

III. On September 20th 1 9th120th19th, the list of China's top 65438 strategic emerging industries was released in Jinan, and TCL Corporation ranked 52nd. "Belt and Road" China enterprises ranked 49th among 100 top enterprises. 20 19 12 18, people's daily's "China brand development index" 100 list ranked 46th. On the evening of February 6, 2020, TCL Technology announced that the abbreviation of the company's securities was changed from "TCL Group" to "TCL Technology" and the English abbreviation was changed from "TCL CORP" to "TCL Tech". Approved by Shenzhen Stock Exchange, the company's securities code remains unchanged.

4. TCL Group Co., Ltd. was established in 198 1. It is a super-large state-owned holding enterprise engaged in the research, development, production and sales of household appliances, information, communication and electrical products, integrating science, industry and trade. After 20 years' development of A-share listed companies, TCL Group has now formed four product series, such as home appliances, communication, information and electrician, represented by ace color TV, and has begun to implement the development of audio and video products led by ace color TV and mobile communication terminal products represented by mobile phones to promote the growth of enterprises.

5.TCL has developed rapidly and steadily, especially since 1990s, with an average annual growth rate of 50% for consecutive 12 years, making it one of the fastest-growing industrial manufacturing enterprises in China. TCL's leading products such as home appliances, communications, information and electricians are among the best in China. In 200 1 year, TCL Group's total sales amount was 2 1 1 billion yuan, profits were 710.50 billion yuan, taxes were/kloc-0.80 billion yuan, and export earned 70/kloc-0.60 billion dollars, which was among the top 100 electronic information enterprises in China. In 200 1 year, the brand value of TCL was 65.438+0.44 billion yuan, ranking fifth among famous brands in China.