Henkel Glue-Company Profile
Henkel (China) Investment Co., Ltd., Le Tai, Le Tai, one of the top ten brands of glue, 1953 was born in the United States. It is one of the main brands of Henkel, the leading brand of global engineering adhesives and sealants, and the inventor of anaerobic adhesives and sealants. Henkel, the world's first manufacturer of thread locking sealant, is an industry leader, and consumers in about 125 countries around the world trust Henkel's brand and technology. Home care, personal care and adhesives, sealants and surface treatment are three strategic business areas of Henkel, and its brands and technologies make people's lives easier, more comfortable and better.
Well-known brands include Proper, Sailite, Medland, Henkel Baxter, Henkel Bari, Baxter, Le Tai, Mercure and Panda. Henkel provides strong brands and technologies in three strategic business areas: detergent and home care, cosmetics/beauty products and adhesive technology.
Henkel Glue-Business Strategy
Henkel's business strategy is to pay equal attention to international brands and local brands to meet the needs of consumers at different levels. After the establishment of the joint venture company, we always invest a lot of money and technology, and use our advanced production and management experience to develop the local original brands of its joint venture partners. In terms of industrial products, Henkel keeps abreast of the needs of industrial customers through market research. Develop and produce products that meet customer needs. Facing the competition from similar manufacturers at home and abroad, Henkel's strategy of serving customers has gained a solid customer base. Henkel develops its business in China according to its unique business philosophy. Henkel has a quality commitment to customers, whether it is civil products or industrial products, and its pursuit is reflected in every business field including R&D, procurement, production, marketing and publicity. Many of its joint ventures have passed the quality standard certification of ISO9002.
Henkel glue-product advantages
1. Bonding object: Select the corresponding glue according to the type, performance, bonding area and rigidity of the required bonding material, and the performance of the required bonding material should be similar to that of glue.
2. Bonding environment: Choose the appropriate glue according to the bonding construction conditions, because climate, light, heat, moisture, fungi and other factors will affect the bonding strength.
3. Economy: On the premise of meeting the performance requirements, use low-priced products to achieve a balance between performance and contact.
4, according to the purpose of targeted choice, avoid using all-purpose glue.
5, for ventilation or metal, wood and other grass-roots or high temperature environment, ordinary cement-based bonding should not be adopted, and building glue or flexible cement mortar should be used.
6. For liquid and paste glue, in addition to physical properties, we should also consider its environmental performance, whether it contains harmful substances such as formaldehyde, toluene and xylene, and basically do not need to consider environmental performance for powder glue, because there will be no harmful substances such as formaldehyde, toluene and xylene in dry powder materials.
From the above, we can know that Henkel glue has a long history. 1953 was born in the United States, and it has a history of 64 years. It can be said that it is an old brand. Decades later, it can stand still, and the famous brand is still so loud, which shows that its related technology is still very advanced and it is difficult for future generations to surpass it. It can be seen that the quality of Henkel glue is still very guaranteed. Moreover, the above also introduces us to the related advantages of Henkel glue, which can be felt after use. We can buy with confidence and boldness.