Future trends of low-cost airlines

In Europe and America, many low-cost airlines have been merged or left to fend for themselves due to fierce competition and rapidly rising costs. In order to cope with the market test, many low-cost airlines began to unite. At home, with the development of China's economy, the domestic low-cost airline market will gradually expand, and the ranks of domestic low-cost airlines are also growing. It can be predicted that the market will have the following three development trends in the future:

First, the operation mode of China aviation industry will be more conducive to the low-cost aviation market.

Judging from the experience of foreign aviation development, the emergence of low-cost aviation market is inevitable for the development of China's aviation market. If we take the attitude of resisting, restricting and strictly controlling, it will hinder the healthy and smooth development of this market, which is not conducive to the marketization, popularization and internationalization of China's aviation industry.

20 12 compared with the European and American giants, the domestic low-cost airlines are as obvious as the gap between adults and children. But from another perspective, it also gives domestic low-cost airlines a development goal and yardstick. Domestic low-cost airlines should constantly learn and summarize the experience of the former, especially the lessons. Standing on the shoulders of giants, you can see farther and climb higher.

Second, cooperative innovation will promote the healthy development of the low-cost aviation market.

The domestic aviation market is gradually diversified, and the needs of consumers are changing every day. Product innovation is the source of enterprise life, which needs to be considered by domestic low-cost airlines. "There are hundreds of rivers and rivers, and there is great tolerance." Domestic low-cost airlines also need to seek greater development space through international and domestic cooperation and alliances.

Third, improving efficiency, reducing costs and meeting market demand will be the magic weapon to win.

By improving efficiency and ultimately reducing costs, rather than simply focusing on "saving", it is the way for low-cost airlines to win. It is precisely because of the efficiency advantage that we can gain a foothold in the highly competitive market and occupy a place, thus further eroding the market of traditional airlines. As of 20 12, domestic low-cost airlines only made profits in Chunqiu and East Star. Although the market demand is very strong, it will take time and a long way to popularize low-cost airlines in China under the policy and competitive environment.

In order to expand market share, these airlines often offer discount tickets with different strengths regularly or irregularly, and the lowest price tickets can even reach 0 yuan. The domestic low-cost airline market is dominated by Southeast Asian low-cost airlines.