What brand is Toshiba?

Toshiba is a famous Japanese brand and its Chinese name is Toshiba.

Toshiba, Japan's largest semiconductor manufacturer and the second largest integrated motor manufacturer, belongs to Mitsui Group. The company was founded in July 1875, formerly known as Tokyo Shipu Electric Co., Ltd., and was formed by the merger of Tokyo Electric Co., Ltd. and Shipu Manufacturing Company on July 1939.

Toshiba's business areas include digital products, electronic components, social infrastructure equipment, household appliances and so on. Since the 1980s, Toshiba has changed from an enterprise focusing on household appliances and heavy-duty motors to a comprehensive electronic and electrical enterprise including communications and electronics.

In the 1990s, Toshiba made rapid development in the fields of digital technology, mobile communication technology and network technology, and successfully changed from a giant in the household appliance industry to a pioneer in the IT industry.

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Hisense acquires Toshiba TV business in Japan

/kloc-on 0/4, the rumor that "hisense electric acquired Toshiba TV" became a reality, and Hisense and Toshiba jointly issued an announcement to confirm the acquisition.

According to the joint announcement of hisense electric and Toshiba Co., Ltd., 95% of the shares of Toshiba Image Solutions Company (TVS) were officially transferred to Hisense. After the transfer, hisense electric will enjoy a package of services such as Toshiba TV products, brands and operation services. The amount of equity transfer is tentatively set at 129 billion yen, and the delivery is expected to be completed before the end of February 20 18.

The relevant person in charge of Hisense confirmed in an interview that Toshiba still retains a 5% stake in TV.

Peng Jianfeng, deputy secretary general of China Video Industry Association, told reporters that Hisense's acquisition of Toshiba TV business is a win-win cooperation. With the whole display industry chain gradually shifting to China, it is of little significance for Toshiba to stick to Toshiba TV. Cooperation with China manufacturers can realize the effective allocation of resources and maximize the discount rate.

Toshiba Corporation has a history of 142 years. 1960, Toshiba produced the first color picture tube in Japan, which is considered as the "father of color TV" in Japan.

In 1980s, Toshiba TV brand became famous in China market, and many families in China were proud to own foreign brand Toshiba TV. In 1990s, Sony, Sharp, Panasonic, Hitachi, Toshiba and Sanyo once claimed to be the six giants of Japanese color TV to dominate the global market. Japanese actress Noriko Sakai even became the dream goddess of the 80s.

China News Network-Toshiba TV has become a new journey for China enterprises to globalize China brand.