After Jianlibao returned to the reunification 10 years ago, the news that Jianlibao will change hands again has spread in the industry recently. According to the announcement issued by Uni-President Group, Uni-President will sell 0/00% equity of Jianlibao/KLOC for 950 million yuan, which will be taken over by an investment company under CITIC Group. Jianlibao Group's acquisition of Jianlibao Trade was 950 million yuan from Beijing Chunxin Capital Management Co., Ltd., a subsidiary of CITIC Asset Management.
Established in 2002, CITIC Asset Management Company is affiliated to China CITIC Group and is a state-authorized investment institution directly under the State Council. Its business covers finance, resources and energy, equipment manufacturing, engineering contracting, real estate and other fields.
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197 Jianlibao reached its brilliant peak, with sales exceeding 5.5 billion yuan in that year, but it has been declining since then, and the current annual sales are around/kloc-0.5 billion yuan. Where Jianlibao will go after bidding farewell to the unified enterprise has become the focus of attention from all walks of life.
According to Uni-President's forecast, this asset disposal is expected to make it get a pre-tax income of about 343 million yuan, "and create a huge investment return of 2.5 times for Uni-President." Uni-President stressed in the announcement that after the transaction is completed, Jianlibao Group will cooperate with Chunxin Capital, an investment platform company under CITIC Group, to continue the second take-off of Jianlibao brand.
"Jianlibao brand has lost its status as a national brand at present, with no core products and narrow national sales scope, and it is difficult to make a comeback in the future." However, in Zhu's view, CITIC's takeover of Jianlibao brand will not help the latter much, but Jianlibao will be a "mess" for CITIC.
People's Network-Can it make a comeback after being sold to CITIC Jianlibao for 950 million yuan?