Set up a spokesman for the group company at the headquarters, with the director of the general manager's work department as the director. Press spokespersons shall be set up in branches (representative offices), regional subsidiaries, listed companies, hydropower basin companies and related directly affiliated units, which are generally served by members of the leadership team of the unit. A team of spokespersons covering all levels and regions of the group company system has been basically established.
Improve the working system
Has formulated the "china huadian corporation public relations management measures (Trial)" and "
Standardized working procedure
In the event of a major emergency in the company system, the principal responsible person of the party and government of this unit must report to the general duty room of the group company in time, and the time limit shall not be later than 2 hours after the incident. The details of the incident must be reported in writing to the general duty room of the group company by fax or email within 3 hours after the report. Major emergencies that need to be reported to local governments and relevant local departments shall be implemented in accordance with relevant regulations and procedures after being approved by the group company. Before reporting to the group company, relevant information shall not be released to social media. After receiving the report of major emergencies, the group company will set up an emergency news propaganda working group according to the needs of the work, formulate the relevant news release work plan, and clarify the spokesperson, main contents, release methods and release targets. , and strive to achieve the unified leadership of the news release work.
Broaden distribution channels
The first is to publish news on the website of the group company. The company website is an important window for news media to know about the company information. Through the company website, the company news information can be delivered to the audience quickly and conveniently. The second is to hold a press conference. According to the needs of the work, a special press conference will be held, in which a spokesperson will release news to the audience and take questions from reporters. The third is to hold a press conference. It is generally used to publish important information of enterprise management, so as to spread information more formally, authoritatively and influential. In addition, we can also send press releases to social media and be interviewed by media reporters.
Strengthen standardized management
In order to ensure the quality of news release, correctly guide the effect of news dissemination and ensure that the brand image of Huadian Group will not be affected, it is necessary to strengthen the standardized management of news release. For example, in the news release management of major emergencies, the group company has made it clear: First, the news release of major emergencies is managed by the news propaganda working group of the group company, and the spokesperson is specifically responsible for the news release. Without the authorization of the news propaganda working group, no unit or individual has the right to release information related to major emergencies and may not interview without permission. Second, the news release should be carried out in strict accordance with the plan formulated by the news propaganda working group to ensure the unity of the information release caliber. Third, after the press spokesman releases the information, he should report all the information released in writing to the group company's news propaganda working group within 2 hours afterwards, and actively pay attention to and collect media reports and social impacts, form a news release effect analysis and evaluation report and report it to the group company's news propaganda working group in time, and organize the follow-up news release in time to ensure the unity, continuity and authenticity of the news release of major emergencies. Fourth, after major emergencies, relevant units should take measures as far as possible to prevent possible media image crisis and avoid media hype and distorted reports. If it is publicly reported by the media and causes extensive social impact, the relevant units should attach great importance to it, strengthen communication with the media, let the media know the truth, guide them to report and evaluate the incident objectively and fairly, and actively plan to report positive news to avoid adverse impact on the image of the group company. Fifth, all units should conscientiously and strictly implement the reporting system and news release system for major emergencies. For late reporting, unauthorized release of information, and ineffective news propaganda, resulting in significant loss of the image of the group company and adverse social impact, the relevant units and parties shall be seriously investigated for responsibility according to the circumstances and consequences.