(1) Overall business market concentration:
20 14, 1- 14 In February, the total premium of all kinds of internet insurance was 50.57 billion yuan, and there were * *1/companies with a scale of over 100 million yuan, with a total premium income of 50.284 billion yuan, accounting for 99.44 billion yuan of the whole industry. PICC is safe. PICC and Ping An exceed10 billion yuan, and the land exceeds 3.4 billion yuan. The total premium income of the top three companies is 43.094 billion yuan, accounting for 85.22% of the industry as a whole. In the same period, the accumulated premiums of the top three companies in the overall market (PICC, Ping An and Taibao) accounted for 64.70%, and the concentration of the Internet insurance market far exceeded that of the omni-channel market.
(2) car insurance market concentration:
20 14, 1- 14 In February, the accumulated premium of internet auto insurance was 48.339 billion yuan, accounting for 95.59% of the total Internet. 9 companies with over 100 million yuan, totaling 4810.99 billion yuan, accounting for 99.71%of the accumulated insurance premiums of the auto insurance internet in the industry; Companies with more than 654.38 billion yuan include PICC, Ping An, Dida, Pacific Ocean and Sunshine, accounting for 97.80% of the industry's auto insurance Internet premiums; PICC, Ping An and Dida totaled 427 1 1 billion yuan, accounting for 88.36% of the total premiums of the industry. The concentration of Internet auto insurance market is higher than the overall concentration of Internet insurance.
(3) Non-auto insurance market concentration:
20 14, 1- 10 In February, the accumulated premium of Internet non-auto insurance was 2,236,543.8 million yuan, accounting for 4.4 1% of the Internet insurance business. There are five companies with a scale of over 50 million yuan, namely Zhongan, Huatai, Ping An, Pacific Ocean and Meiya, totaling 2.028 billion yuan, accounting for 90.9 1% of the accumulated premiums of non-auto insurance Internet in the industry, among which Zhongan, Huatai and Ping An have a scale of over 1 billion yuan, accounting for 83.84% of the accumulated premiums of auto insurance Internet in the industry.
Property insurance Internet products continue to enrich and innovate. While increasing the traditional insurance online networking, we will constantly strengthen the innovation ability of new products. Under the framework of relevant regulatory development guidelines, with the goal of meeting customers' needs and the concept of putting user experience first, and relying on Internet big data, many insurance products have been continuously innovated in terms of protection content and risk management and control, and have been developed, recognized by consumers and trusted by the market.
1. Features of Internet products:
(1) Fragmentation/granulation: Fragmentation of insurance products is mainly reflected in that the insurance period is more in line with the risk transfer time, the coverage content is more in line with the expected risks, the insurance cost and sales price are greatly reduced, and the terms are concise and standardized. (2) Scenarios: Scenarios are also an important manifestation of Internet insurance. They are user-centered and accurately meet users' needs, which are generated from insurance needs in subdivided and specific scenarios. (3) Simplicity: Internet insurance products are concise and easy to understand. (4) Personalization: With the help of the big data tools of the Internet, insurance companies can develop products related to a large number of users at the end of the demand curve. Through the Internet or mobile Internet, insurance companies can easily concentrate and disperse a large number of such homogeneous risks. (5) Customization: Make full use of Internet big data, capture customer demand and market demand, and develop customized products for multi-level insurance demand in the market.
2. The innovation ability of non-auto insurance products on the Internet has been continuously enhanced, and the products have become increasingly rich, which has driven the rapid growth of business scale.
(1) In view of the possible risks of Taobao's online purchase of return fees, Huatai has developed online return freight insurance and mobile phone 3C service. With the characteristics of low price, novelty and closeness to the people, freight insurance has been popular all the way and won numerous awards. In March of 20 12, "return freight insurance" was listed as the first of the "eight highlights of 2010/insurance market" by China News Network, and was rated as the "hottest product" of insurance in 20 12 by He Xun Network, making it the largest innovative project in China insurance industry. More and more people know Huatai because of Taobao freight insurance. On September 20 13, "Return Freight Insurance" won the first prize of Hangzhou Financial Innovation Award at the first news briefing and innovation project promotion meeting.
Taobao return insurance and travel insurance are the two lifelines of Huatai e-commerce. Taobao is the largest comprehensive e-commerce platform in China. As the first merchant, Huatai set up a flagship store in Tmall, and then developed online return freight insurance and mobile phone 3C service. In 20 13, the number of single-day transactions of freight insurance exceeded1200,000, setting a world record for the number of single-day transactions of the same type of insurance. Travel insurance not only introduced traditional products suitable for Internet sales such as domestic and overseas travel insurance, outdoor sports, self-driving, but also developed a series of innovative insurance types such as hotel cancellation insurance, air ticket cancellation insurance and air ticket cancellation insurance for third-party platforms to fill the market gap.
(2) The "Seeking Care" series products of Sunshine Company launched Internet fragmentation marketing, "Women's Critical Illness Insurance" on Mother's Day, "Travel Accident Insurance" on summer vacation and "Board Wipe Insurance" on Teacher's Day. Sunshine Insurance also uses pre-sale, group purchase, crowdfunding and other marketing methods in the Internet era to enhance the marketing effect.
(3) In 20173, the accumulated premium of virtual property insurance cooperated by PICC and 5 173 website has exceeded100000 yuan, and the surrender of hotels cooperated with Qunar.com and E Long has exceeded150000 yuan in February.
3. Internet non-auto insurance business orders are large, and the single average premium is small.
Non-auto insurance products are relatively rich, with a large number of signing orders and a small average premium. In the non-auto insurance business, Zhongan and Huatai are far ahead of other companies, with a total contracted amount of 65.438+97.7 million and an average premium of only 0.77 yuan, which is closely related to the return insurance business generated by Taobao and Tmall.
4. Based on the characteristics of a large number of online non-auto insurance products and low average premium, the industry innovatively developed the automated process of e-commerce micro-products, realizing paperless operation from underwriting to claim settlement, effectively reducing operating costs.
Property insurance companies actively build e-commerce websites in official website, and achieved good results, with more than 890 million visits, and the accumulated premium income of independent websites reached 45.594 billion yuan. As can be seen from the following figure, more than 90% of the Internet business of property insurance companies is realized through independent websites.
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