The Development Course of Mason Group

The company actively promotes the brand strategy based on quality, makes full use of the intangible assets of Mason brand, mobilizes tangible assets with intangible assets, integrates social resources, forms a powerful sales network with brand as the leader and franchise, and realizes scale operation and rapid expansion. In 200 1 year, Mason established the business philosophy of "small river full of water" and launched a series of win-win market expansion policies, which greatly stimulated the investment enthusiasm of franchisees to open large stores and more stores, and the number of flagship stores and large stores in Mason increased significantly in the market. Mason has 1820 stores and cabinets all over the country, and has started an international journey in countries such as Russia and Vietnam. The huge market network provides a solid guarantee for Mason culture to go to the whole country and the market.

The Group has successively established strategic partnerships with many domestic and foreign intellectual institutions, such as French PROMOSTYLE Company, Korean Color Association, Shanghai Donghua University and Zhejiang Sci-Tech University. And established Mason's design R&D center and technical center, and has been committed to the perfect combination of internationalization and localization, fashion and fashion. Mason's products have covered T-shirts, shirts, jeans, jackets, down (clothing), sweaters and other 2 1 series. In July, 2003 and June, 2005, 5438+ 10, Mason hired Nicholas Tse, a little king of Hong Kong, and Twins, an idol group of beautiful girls in Hong Kong, to perform the brand leisure style of "what you wear is what you wear", so as to better spread Mason's brand proposition of advocating youth and showing off youth itself.

Samma has been adhering to the purpose of "building a popular clothing brand", insisting on the road of combining growth with growth, and sincerely building the most dynamic and competitive leader brand in the domestic young market. At the beginning of the century, Samma International Group (Hongkong) Co., Ltd. officially authorized Wenzhou Samma Children's Wear Co., Ltd. as the exclusive agent for the production, sales and franchise of the company's "Balabalabala" children's wear brand in Chinese mainland. Wenzhou Mason Children's Wear Co., Ltd. is a wholly-owned subsidiary of Mason Enterprise Co., Ltd., one of the "Top 500" private enterprises in China (ranking 3 13, ranking first in casual wear in China). Wenzhou mason children's wear co., ltd. has strong mason enterprise resources; China clothing market franchise has been successfully operated for 6 years; Provide design support for global fashion centers such as Hong Kong and Western Europe; High quality marketing team and service team; The company has eight management centers, including marketing center, R&D center, brand promotion, information network, logistics distribution, production management, franchise service and quality center, and has the market experience of successfully operating more than 300 franchise chain stores. This team has created many honors of Mason brand: China's most fashionable men's wear brand, China's best men's wear design award, China's outstanding designer award, first-class national quality standard, ISO9002 international quality system certification, China's top 100 enterprises in sales and profits, and China's most popular brand. And make use of Mason's rich market resources and advanced franchise model, and strive to build the core competitiveness of balabala brand itself and form a strong market development advantage. Balabala, a free and spiritual spirit, has traveled all over 200 large and medium-sized cities in China. More and more parents and children can buy value-added balabala series products locally, and fully feel the growth happiness and infinite excitement brought by balabala. Therefore, I am different from others. Behind the brand is self-confidence and strength. Brand name: Barabara.