According to the requirements of "big enterprise, big brand and big market" of the State Tobacco Monopoly Bureau, the company has implemented the brand development strategy of "focusing on" Guiyan "and implementing" Huangguoshu ". Guiyan brand entered the list of key brands in tobacco industry, and was rated as "the most potential brand of high-grade cigarettes in China" and "the top ten excellent brands of middle and high-grade cigarettes in the 30th anniversary of China's reform and opening up". Huangguoshu has been recognized as "China well-known trademark" and "China well-known trademark" successively, and won the title of "Top Ten Influential Brands in China Industry". It has entered the "Top 500 Chinese Enterprises" and "Top 500 China Manufacturing Enterprises" for seven consecutive years, ranking 369th among the top 500 Chinese enterprises in 20 12 and196th among the top 500 China manufacturing enterprises.