In 2008, the world economic situation has undergone new changes, and the impact of the international financial crisis has gradually expanded to the real economy. China's export and manufacturing industries are facing severe challenges. Under such circumstances, the tire export of Linglong Group increased by 40%, and the export earned more than 600 million US dollars. What makes Linglong Group go against the market and create such impressive performance?
Independent innovation-enhancing core competitiveness Linglong Group has always attached importance to independent innovation in technology and management, and gradually formed its core competitiveness represented by independent brands, independent research and development, and independent intellectual property rights. This is the magic weapon to overcome the financial crisis.
Linglong Group has more than 9,000 square meters of R&D center and national-level accredited laboratory, and independently develops more than 200 new products every year. It is the first enterprise in China that can produce H-class winter tires. The company has independent intellectual property rights of high-performance car radial tires, SUVs, snow tires and other products, filling the domestic gap and obtaining more than 200 patents from China, the United States and Australia. The Group actively carries out projects such as school-enterprise cooperation and talent introduction in the High Court, and conducts various trainings 100 times every year.
Linglong Group takes the tire industry as the core and the park as the platform, investing 4.8 billion yuan to build ten major projects such as cogeneration, carbon black and steel wire. Perfect industrial chain can effectively reduce production costs and improve enterprises' ability to resist risks.
Timely integration-meet the needs of all kinds of users
Wang Feng, general manager of Linglong Group, said frankly: "The tire industry integration is the general trend. The crisis is just a good time for industry integration! " In the face of the financial crisis, Linglong Group was not surprised. It tapped opportunities, adjusted marketing strategies in time, developed new products, improved product performance, and completed market segmentation and product segmentation to meet the requirements of various users.
Integrity is the valuable experience of Linglong Group's success. Keep the promise to customers and exquisite people, and treat dealers and exquisite people sincerely. At present, Linglong Group has developed more than 65,438+000 domestic regional agents and 20,000 marketing service outlets, established long-term strategic partnership with more than 20 well-known domestic automobile manufacturers, and was rated as "excellent supplier" by Shaanxi Heavy Duty Truck, Xiamen Jinlong, Qingdao FAW and Jinan Heavy Duty Truck. In the international market, Linglong Group's products are exported to more than 60 countries and regions, and high-end products account for more than 70% of the export share.
International cooperation-building a world-class enterprise
Linglong Group has been committed to getting rid of the low-end image of domestic brands in the international market and creating international high-end brands such as benchmarking. In the process of development, enterprises deeply realize that international cooperation is an effective way to maintain core competitiveness.
Linglong Group plans to establish a North American R&D center, hire foreign experts, gather intellectual advantages and enhance independent innovation ability. At the same time, it is planned to set up marketing service centers in Europe and America to accelerate the internationalization of enterprises and improve the ability to control market risks.
During the "Twelfth Five-Year Plan" period, Linglong Group will closely focus on the requirements of "changing the mode and adjusting the structure", seize the development opportunity of "one area and three belts" in the blue economic zone of the provincial government, develop a low-carbon economy, advocate green manufacturing, take the construction of large projects as the carrier, and promote the in-depth development and quality improvement of enterprises through industrial intensification, technological innovation and brand marketing, and strive to achieve a total output of 60 million sets of tires and a group operating income of 30 billion yuan.