Haier group is the world's leading service provider of good life solutions. In the era of Internet and Internet of Things, Haier has transformed from a traditional manufacturing enterprise into an Internet of Things community ecology, and has taken the lead in building an Internet of Things ecological brand in the world. The founder of the company, Mr. Zhang Ruimin, is the Chairman and CEO of the Board of Directors.
Haier Group owns smart home appliance brands such as Haier, casarte, GEA, Fisher Paykel, AQUA and Commander-in-Chief. IoT service brands such as gooday, Haier Consumer Finance, COSMOPlat and Shunshang; Cultural and creative brands such as Haier Brothers.
In the Internet of Things era, Haier will focus on the strategic origin of "smart home customization" (smart home customizing a better life), and build an Internet of Things ecology such as food-linked ecology, clothing-linked ecology, living-linked ecology and mutual entertainment ecology to meet the needs of personalized home service solutions that users around the world constantly iterate. At present, Haier has 10 R&D centers, 24 industrial parks, 108 manufacturing plants and 66 marketing centers around the world.
Extended data:
The development course of Haier company;
1, 1984- 199 1, in seven years, through the process of concentrating on making refrigerators, we implemented brand strategy and established a total quality management system.
2. 1992- 1998 successfully implemented diversified expansion through the extension of corporate culture and the concept of "the east shines and the west shines".
3. From 65438 to 0997, American Household Appliances magazine announced the fastest growing household appliance enterprise in the world, and Haier surpassed the world famous brands such as GE and Siemens, ranking first.
4. During the period of1999, Fortune magazine in the United States reported on the achievements of Haier Group with the title of "The Power of China Haier".
5.199965438+On February 7th, the Financial Times published the ranking of "30 most respected entrepreneurs in the world", and Zhang Ruimin, president of Haier, ranked 26th, which is the highest reputation that China entrepreneurs have gained in the world.
Baidu encyclopedia-Haier
Haier official website-About Haier