MTK is the abbreviation of Taiwan Province Lianfa Technology Multimedia Chip Provider, and its full name is MediaTek. In the early days, the company mainly produced IC chips for DVD, CDROM and other memories. After 2000, MediaTek also launched a series of IC chips for mobile phones, and now it has become one of the top ten IC chip designers in the world.
catalogue
brief history
come to the point
development strategy
relevant information
Edit the brief history of this paragraph.
1997, MediaTek was separated from UMC. At the end of 1999, Cai Mingjie, chairman of MediaTek, found Xu Xeon who was engaged in the development of mobile phone baseband chips in Rockwell Company (1999). mtk
200 1 1, MediaTek mobile phone chip department officially started to operate, and began to develop mobile phone baseband chips. Mass production and shipment began at the end of 2003. No domestic mobile phone manufacturer pays attention to this emerging mobile phone baseband chip manufacturer. Therefore, MediaTek set up a mobile phone design joint venture company Dazhi in Taiwan Province to engage in ODM business to prove himself. Because the chip has good quality and power consumption, and the software is complete, MTK scheme is adopted, and it takes 3-6 months at most, and a mobile phone is usually produced in 3-4 months. Such a system is extremely cheap, only selling 300-400 yuan in Shenzhen, thus becoming the king of black mobile phone chips. In 2005, MediaTek was promoted to China brand mobile phone enterprise, and then MTK solutions began to enter China brand mobile phone manufacturers in large quantities. In 2006, MediaTek occupied more than 40% of the mobile phone baseband chip market in China, and was adopted by major domestic mobile phone design companies and manufacturers, such as Bird, TCL, Lenovo, Konka, Qi Long, ICT and Tianyu. The net profit rate in the second quarter of 2006 was 465,438+0%. In 2007, the operating income reached NT$ 80.409 billion, an increase of 565.438+0% compared with 2006. The shipment of mobile phone chips is as high as 65.438+0.5 billion, and the global market share is nearly 654.38+0.4%, second only to Texas Instruments and Qualcomm. In 2007, the market share of TV chip product line was only 2 1% of that of Trident, reaching 17%. On June 65438+1October 12, 2008, it was announced that it had completed the acquisition of ADI's mobile phone chips for $350 million. After the acquisition, mobile phone baseband and RF chips will be added, including GSM, GPRS, EDGE, WCDMA, TD-SCDMA and other product lines, which will accelerate MediaTek's entry into the 3G mobile phone chip market.
Edit the relevant content of this paragraph.
Lianfa Technology is an IC design company. Since the establishment of 1986 (1997), the company has been actively investing in R&D resources to develop digital multimedia highly integrated IC chips, and has now become one of the leading IC chip design manufacturers in the world. The product layout includes a full range of optical storage chipsets, high-end digital consumer chipsets, wireless communication chipsets and digital TV chipsets. Cai Mingjie, Chairman of MediaTek
In the field of optical storage, MediaTek took the lead in introducing related control chipsets including CD-ROM, DVD-ROM, DVD-Player, CD-R/RW, Combi and DVD-RW. High-end digital consumption fields, including DVD players and DVD recorders, all maintain the world's number one market share. The wireless communication field, including low-end GSM/GPRS chipset and complete software solutions, successfully broke through the important milestone of monthly shipment of 4 million pieces and laid another technical cornerstone for MediaTek. LCD TV and digital TV chipset have also successfully expanded their markets in North America and Chinese mainland. Since its establishment, MediaTek has been adhering to the principle of focusing on business, providing customers with complete optical storage IC chipsets with complete solutions, supporting customers to launch competitive optical storage drives and players, and gaining a leading position in the market. MediaTek attaches great importance to R&D and innovation. At present, R&D team accounts for more than 80% of 1 0,000 employees. Since its establishment, the company has been awarded the Innovative Product Award by Taiwan Hsinchu Science Industrial Park Administration for eight consecutive years. The number of patent applications and approvals in the world has also increased significantly, making it the most intelligent company in the IC design industry in Taiwan Province Province.
Edit the development strategy of this paragraph.
In the first stage, MediaTek was the king of black mobile phone chips, and now in the second stage, MediaTek is the "guest" of domestic mobile phones. In the next stage, MediaTek will mainly support domestic mobile phones. After domestic mobile phones can compete with the top five in the world, MediaTek will naturally become the top five suppliers. This development route is also in the interest of MediaTek. At present, there are not many chips for LG mobile phones in MediaTek, mainly through ODM in Taiwan Province province. mtk
MediaTek's strategy seems to be to accumulate chips for the future by supporting China mobile phone manufacturers. Xu Xeon said: "In the second stage, we hope to help our customers in mainland China and Taiwan Province Province more, so that they can gain a foothold in the international arena. Therefore, we are actively doing these things, hoping that these customers will really suffer, and the more they suffer, the better, and they can fight against the top five in the world. In the future, the top five manufacturers in the world may be European, American and Korean manufacturers, and the last five are mainland manufacturers. This is what we want. After this situation is formed, it is natural for us to enter the top 5. "
Edit the relevant information in this paragraph.
MediaTek's MT6205, MT62 17, MT62 18, MT62 19, MT6226, MT6227 and MT6228 baseband chips are all based on ARM7. MT6305 and MT6305B are power management chips. MT6 129 is a RF chip. Using RF3 146(7×7mm), RF3 146D (dual frequency) and RF3 166(6×6mm) as the PA of RFMD has higher integration and lower cost. At present, the mainstream platforms in the market are TI, Motorola, Philips, MTK, ADI, Spreadtrum, Infineon, Camming and so on. My personal opinion is that TI platform has the highest share and MTK platform is the easiest to develop. At present, Philips platform has advantages in power consumption, while TI platform and MTK platform have advantages in mobile phone cost. There is no obvious difference in service among mobile phone platforms. mtk
The products of MTK Company in Taiwan Province, China are widely used by mainland mobile phone companies and mobile phone design companies because of their integrated multimedia functions and low price. Due to the high completion rate of MTK, which is basically above 60%, the mobile phone platforms obtained by mobile phone manufacturers are basically semi-finished, and they can be shipped on the shelves with a little processing. This is the main reason why many black mobile phones use MTK. MTK's solution is to bundle motherboard, chip, GPRS module and system software to mobile phone manufacturers. Mobile phone manufacturers only need to make a shell, add a battery and a screen, and add a GPS navigation module to the navigation function, so mobile phones with large screen, touch handwriting, MP3, MP4, expansion card and Bluetooth are born. Nowadays, domestic mobile phones generally use MTK platform, so it is very easy to tell whether a mobile phone is used ... As long as the mobile phone you see is handwritten and there are several obvious touch buttons at the bottom of the screen (as shown in the picture), it must be a mobile phone assembled by MTK scheme provided by MediaTek.