Pinocchio brand belongs to Fujian Pinocchio Co., Ltd. Pinocchio is a professional clothing retailer with its own brand (referred to as SPA model) and the first "fast fashion" brand listed on the main board of Hong Kong stock market. Pinocchio mainly provides simple and fashionable casual clothes for young and middle-aged men aged 25-40, which is deeply loved by consumers.
Pinocchio has set up hundreds of direct stores in more than 20 provinces and cities across the country, and the number is expected to exceed 1500 in 20 16. According to the "Fourth Five-Year Plan", in 20021year, there will be 3,000 chain fashion life houses.
brand positioning
Pinocchio (n&; Q) It mainly provides fashionable clothing products for men aged 25-40. Products are mainly divided into clothing, shoes, leather goods and accessories, and product styles are divided into leisure fashion, cutting-edge fashion and holiday fashion.
"Leisure fashion" is simple, showing a fashionable, decent, elegant and casual style.
"Frontier Fashion" emphasizes modernity and personalized design, and highlights the temperament of young fashion.
"Holiday Fashion" creates a relaxed and easy-going style and casual wearing experience in the city.
All three kinds of clothes show men's fashion style with unique and intimate details, outline elegant outlines with tailored body shape, and achieve a casual simplicity and luxury with exquisite materials.
With young, fashionable and diversified design combinations and classic leather ornaments, it sets off a rich and unique style for fashionable men.