What are the requirements for opening Taobao stores and enterprise stores?

Must provide:

Enterprise qualification: the applicant must hold the business license and tax registration certificate of the mainland enterprise.

Brand qualification: the applicant must hold a Chinese trademark certificate (trademark acceptance notice).

Service qualification: Applicants should abide by the service standards of Taobao Mall, such as returning goods for 7 days without reason, providing formal sales invoices, and points activities.

If the "Create Enterprise Store" button is grayed out, it is because the authentication type of your account is personal real-name authentication, so you cannot apply for an enterprise store.

Extended data

For sellers whose three certificates (owner, business license and food circulation license) are inconsistent and continue to specialize in food category for one year, Taobao will open the door to change the transfer.

Sellers with inconsistent three certificates need to prepare the following materials:

1. bust photo of the original certifier (the original certifier refers to the registered subject of the store);

2. Photos of business license;

3. Enterprise Alipay account: This Alipay account must exist and pass the Alipay enterprise certification, and it is not bound to Taobao account. At the same time, the Taobao account bound by its associated account shall not be opened in Taobao market. Taobao sellers need to complete the 16 condition inspection before applying for change and transfer, and sellers who fail the inspection cannot transfer.

Baidu encyclopedia-Taobao branch