ITAT Group is a large-scale international brand clothing and department store chain enterprise in Hong Kong. It is jointly invested by Zhonglian Group Overseas Investment Co., Ltd., Morgan Stanley of the United States, Blue Mountain (China) Capital of the United States, CITADEL Investment Group of the United States and Merrill Lynch (Asia Pacific) Co., Ltd. Its wholly-owned subsidiary Shenzhen Morgan International Brand Clothing Member Store Co., Ltd. has set up ITAT international brand clothing member store chain operation network, ITAT department store member club chain operation network and Chinese mainland Fashion ITAT chain operation network to operate international fashion brand clothing and department stores. ITAT International Brand Clothing Member Store Group Co., Ltd., which belongs to China International (Holding) Group Co., Ltd., is authorized by French international trademark group China Hongkong Co., Ltd. and European Clothing Group (Asia Alliance) Co., Ltd., and acts as a member chain for more than 30 clothing brands including Italy, France, Britain, the United States and Australia.
ITAT is an innovative business model of traditional industries with the help of new technologies. According to its own website, its business model is described as: ITAT Group has formed an iron triangle cooperation alliance of "clothing manufacturer+commercial real estate developer +ITAT Group" with forward-looking strategic vision and business wisdom, with the same interests. ITAT Group's innovative business model has really moved sewing machines from manufacturers to sales counters, reducing intermediate circulation links and operating costs, and has truly become a clothing department store exchange, bringing the greatest benefits to consumers. It is the first in the world to establish a unique and innovative business model of "multi-party cooperation, risks * * *, benefits * * *".