According to "Auto Talk", it is learned from Volvo Car related people that the merger of Volvo Car and Geely Automobile is still in the preparatory stage, and there is no detailed arrangement for personnel. After the reorganization, the new automobile group will have a "strong new name". The Polaris brand owned by Volvo Cars and the shares of the joint venture company will also be merged into the new group. Volvo, Polaris, Lectra, Geely and Geometry will become parallel automobile brands in the new automobile group, and each brand will still operate independently.
The new automobile group formed by such a merger seems to be similar to General Motors Group. It can be predicted that with the reorganization of both parties, the globalization process of Geely Automobile will be more rapid. After winning the Southeast Asian market, the European market may become the biggest target market for the new group.
Everything is paving the way for Geely's all-round globalization.
Although both Volvo and Geely wrote in the explanation, the purpose of the merger is to "form a stronger new group through business restructuring, further demonstrate the scale advantage, integrate stronger professional capabilities and resources, and continue to lead the industry reform." But in the short term, the impact of this incident on the capital market is far greater than that on the physical industry.
Geely Automobile Holdings Limited (HK0 175) is currently a listed company in Hong Kong, but it does not hold the equity of Volvo, so it was impossible to include Volvo in the consolidated statements before. When Volvo merged, it was equivalent to injecting huge assets and sales revenue into this listed company.
According to official data provided by Volvo. In 20 19, the global sales of Volvo cars reached a new high. Did you sell it? 705,452? Vehicles increased by 9.8% compared with the same period of last year, and the sales volume doubled compared with 20 10. Plus the thriving leadership. In the future, listed companies will include these sales in the report like balloons. Geely Automobile Holdings Limited's assets, revenue and other data will have earth-shaking changes, and it will be more attractive to investors in the capital market. This may be the new giant of China automobile enterprises in the capital market.
In this announcement, it is also mentioned that the new company will choose to land in Stockholm's capital market in the future. The merger of the two companies is also a good story of "taking Qi Mei as an example" for the traditional conservative Swedish capital market. This will greatly fill Geely's current poor cash flow.
In fact, after Volvo was acquired by Geely, it has been swinging between independent listing and merger listing with Geely, each of which has its own advantages and disadvantages, and also represents Geely's two ways of playing.
Judging from Volvo's revenue and sales in recent years, it is not difficult to go public separately overseas. But if this is done, it means that Geely Automobile will completely throw the overseas market to Volvo, and Geely will feel at ease as the "shopkeeper". But after the merger, Geely will seek overseas listing. Geely's intention is clear, get more financing, attack overseas markets with all its own brands, and let the whole world know about Geely Automobile.
It can be said that this is destined to merge this big move today after the establishment of Lexus.
It is an important shot for Lectra to enter the European market.
Li Shufu should be one of the earliest automobile entrepreneurs in China who want to enter overseas markets. In 2005, Geely was one of the first China automobile companies to participate in the Frankfurt Motor Show. /kloc-today, 0/5 years later, Geely soldiers who have practiced their internal skills have entered overseas markets in many ways.
In recent years, Geely Automobile has bought more and more cars in buy buy's overseas market, from taxis in London, England to Proton in Malaysia and Lotus, a British sports car brand. But this is only a small part of Geely Automobile's overseas layout. Geely Automobile's real overseas layout focuses on Lexus with higher profit margin.
There is a Barros factory in the eastern European market, which produces Geely brand cars. As an international automobile brand since its birth, Lectra has held new car launches in major cities around the world, participated in international competitions, and cooperated with Volvo's * * * technology to target developed markets.
The complete merger of Geely and Volvo has also made GM's spear sharper and its pace more uniform. Not only can there be more stories to tell in the capital market, but more importantly, in the eyes of the capital market and the consumer market, this action has tied Dick and Volvo more closely together.
2020 is an important year for Lexus to be officially sold in the European market. At this time, the information of the merger of Volvo and Geely was exposed, which was equivalent to a shot in the European market. This is much better than advertising on the NASDAQ big screen in Times Square, new york. At this time, the merger of Volvo and Geely is to let everyone be optimistic about the determination of Lectra.
After the new company is registered in Stockholm capital market in the future, it will make Link more famous in Europe and have a wider road. This is also a great impetus to other brands of Geely Group in the global market.
Geely Automobile has officially put itself on the fast track of global market development, and the new company will make Geely Automobile enter a new height of China automobile enterprise development, which is unprecedented in history. It will make Geely look at the development of automobile industry from a higher angle. We believe that this is a very important step taken by China automobile industry and Geely Automobile, and it will become a milestone in the development of China automobile enterprises.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.