Since diamonds are quoted internationally, why are the prices of each brand different?

Generally speaking, diamonds are brand-neutral. Diamonds mainly look at 4C, that is, the comprehensive evaluation of weight, color, clarity and cut. However, even with the same 4C standard, the quotations of different shopping malls may vary a lot due to different marketing methods.

(1) In addition to the inconsistent quotation of diamonds in shopping malls, there are also chaos in the diamond industry, such as fake diamonds, insufficient net worth and shoddy goods.

(2) In addition, different businesses will do something about the weight. For example, for an actual 0.746 carat diamond, the merchant will choose to round to the third decimal point, and the final weight will be 0.75 carat.

(3) However, the prices of some well-known brands are very high because of the high additional costs (exclusive agency fees, endorsement fees, advertising fees, publicity fees, OEM fees, franchise fees, etc.). ); Selling popularity; Selling money with brand added value.

(4) Regardless of the origin of diamonds, the only thing that can distinguish the price-performance ratio of diamonds is brand control. Changning Diamond strives to deliver the best quality diamonds to customers. Adopt the inspection standard stricter than 4C to select layers, ensure high-quality supply, and provide customers with the best natural beauty diamonds with the same cost performance.