Last time it was reported, many people were worried that this ranking from Britain might rely more on European brands and suppress the United States and Japan, which was not objective enough. However, judging from the ranking of auto parts, this concern can almost be dispelled. After all, none of the four major brands are European. Different from automobile brands, the number of parts companies on the list is far less than that of automobile brands, which is related to the relatively small number of well-known parts companies, the relatively concentrated share of each part company in the global automobile market and the high degree of monopoly.
In fact, with the intensification of competition in the automobile industry, auto parts, as the upstream field of the automobile industry, have also been impacted. Judging from the published financial reports of parts companies, most international mainstream parts companies have experienced different degrees of decline, and even large parts suppliers with rich product pedigree are doomed.
However, the standard of judging brand value is not only from the perspective of revenue and profit. Under the influence of the global trend of intelligent and electrified automobile development, the business prospects of auto parts such as auto driving, car networking and new energy technology are improving, and the brand influence is increasing year by year. The technical force formed by these companies has become an important driving force for the development of the auto parts industry.
Due to the emission problem of diesel engines, the industry is constantly worried about the environment, and automobile manufacturers are increasingly adjusting their direction to develop and produce more electric vehicles. The increase of technology cost and enterprise reform lead to the decrease of profit rate before interest and tax-it is predicted that the total profit before interest and tax of the whole European Union automobile manufacturers will decrease by 18% to 4 10 billion euros in 20 19 years.
From 20 19 Stoxx 600 Automobile and Parts Index (Stoxx 600 Automobile &; Parts index), EU automakers have experienced the dilemma brought by the transformation of electric vehicles, which can be seen from the decline in brand values of Valeo, Schaeffler and Hella (which fell out of the top 20 this year). Technological innovation is destroying the traditional automobile business model, and automobile manufacturers are launching larger restructuring plans.
However, some brands have shown their foresight and flexibility and continue to grow in the face of these challenges. So far, Denso (up 2% to $4.2 billion), Magna (up 4% to $2.6 billion) and Toyota Industry ($2.3 billion) have been able to withstand these changes and achieve brand value growth.
Denso is still the most valuable brand of auto parts. The brand has recently begun to pay attention to partnerships, such as electric, hybrid and plug-in hybrid vehicles with Aisin Group, including joint development of autonomous driving with Toyota. Since 20 18, the company has also focused on the strategy of "sustainable management"-balancing profits and broader social functions-and invested heavily in research and development to adapt to the new trend. As a result, the brand's revenue in all key markets except Europe is increasing. Denso is showing that innovation may occur within traditional enterprises, and even with the arrival of electrification and automation, the industry is unlikely to be completely subverted.
This year, Toyota Automatic Loom and Ma Ruili entered the top ten brands list. The former benefited from the relationship between Toyota brand and hybrid power and global development; The latter is because in 20 19, Fiat Chrysler Group (FCA) sold Ma Ruili to CK Holding Company. After the merger of Ma Ruili and ConocoPhillips, they became the seventh largest independent auto parts supplier in the world, and then Ma Ruili upgraded its brand identity, which greatly enhanced the brand value and image of Ma Ruili.
It is worth mentioning that China Sheng Jun Electronics has cutting-edge technology and perfect industrial layout in the field of new automobile trend segmentation, and has successfully entered the brand list. At present, Sheng Jun Electronics has deep technical accumulation in the fields of automobile safety system, man-machine interaction system, power management system of new energy vehicles, core technology of vehicle networking, high-end functional parts and so on, and it is truly the first automobile parts enterprise in China.
Among them, the company's sub-brand Sheng Jun Safety System is the second largest supplier of automobile safety systems in the world; The sub-brand Puri Company is at the global leading level in the fields of automobile human-computer interaction and power management of new energy vehicles. The sub-brand Sheng Jun Automobile Federation continues to participate in the formulation or definition of industry standards and application scenarios, and is at the head of the industry segmentation field; Sheng Jun Qunying Automobile System, a sub-brand, is the core supplier of high-end functional parts assembly for global mainstream automobile enterprises.
Compared with other countries, several auto parts brands have entered the top 20 list, and China is the only one who has entered the list, which also reflects that the strength of auto parts enterprises in China is really weak, which has become the fundamental reason why China's auto industry is big but not strong. Of course, we recognize and rejoice that the power of electrons is better than that of electrons, but it is not spring that stands out. We hope that there will be more powerful dark horses in China's auto parts, especially under the changes in the new era, such as the upstream parts enterprises like Contemporary Amp Technology Co., Ltd..
But the strange thing is that Bosch, as the world's largest parts company, why didn't it make the list? Is it because Bosch's automobile division is only a part of Bosch Group? In terms of overall brand value, Bosch's brand value in 2020 reached US$ 654.38+US$ 09.596 billion, ranking 87th in the global brand value list.
From 2065438 to 2009, the sales of Bosch Automotive Division reached 47 billion euros, accounting for 60% of the total business. Exceeding the sales of Euro44 billion to Euro45 billion predicted by Continental Group in 20 19 and Euro44.6 billion predicted by Denso Group in 20 19, it is enough to show that the performance of Bosch Automotive Division continues to lead the global parts industry.
Text/Du Xinyu
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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.