Compared with your competitors, develop a product that is far better than expected. If your products are not several orders of magnitude better than your competitors, customers will simply look for the cheapest products in this market, and you will never be able to build a huge enterprise.
2. Create a brand-new market
If your product is unique and attractive enough to define a brand-new product category, then you must be a super winner. It is not easy to do this, but many companies have been doing it. Just look at DJI, a Shenzhen Airlines UAV company that dominates the global civilian market and penetrates into many military systems. There is also Yu Rou Technology, a display system startup that will help domestic mobile phones dominate the world.
3. Become the first enterprise to subvert the existing market.
If an enterprise that replaces the existing market with new technology or business model innovation can provide similar products or services to the market at a price far lower than that of its competitors, you can still seize customers from them even if your competitors have a deep-rooted position in the market. This is the most classic market subversion. For example, today's headlines are more attractive to users than a blog.
4. Grasp the network effect
The network effect means that the more users you have on the online sales side, the faster your sales will grow. Social networks and e-commerce platforms are perfect examples of this effect. On a certain day, Youxian enjoyed a 40% discount on the recommendation of * * * (plus delivery within 2 hours), and gained a strong social circle of acquaintances such as friends and colleagues, and the number of users showed an avalanche growth.
5. Get the exclusive distribution right.
Use various ways and relationships to establish your exclusive distribution rights. The methods you can use include patent rights, exclusive distribution channels, legal barriers supported by the government, etc. For example, "A Didi Chuxing" has received relevant support in China: market access and the support of grass-roots management institutions, and it has grabbed the ticket of the overlord. Thereby completing the snake swallowing elephant-acquiring the international giant Uber.