According to Snowball Platform, Li Ning is one of the leading sports brand enterprises in China. Founded in 1990 and listed on the Stock Exchange in June 2004, it is the first brand company of sports shoes and clothing listed in China.
Li Ning Company adopts multi-brand management development strategy. In addition to its own core brand, Li Ning also owns Le Tu brand (LOTTO), AIGLE brand (Aigle) and Heart-moving brand (Z-DO). In addition, Li Ning Company holds Shanghai Shuangxi and wholly acquires Kaisheng Sports. Since its listing in Hong Kong in June 2004, the performance of Li Ning Company has maintained rapid growth for six consecutive years, reaching 8.387 billion yuan in 2009. At present, the sales network of Li Ning Company is all over China. By the end of 2009, the total number of stores of Li Ning Company had reached 865,438+056, covering more than 65,438+0,800 cities in China, with numerous sales outlets in Southeast Asia, Central Asia and Europe.