Anta (full name: Anta (China) Sporting Goods Co., Ltd.) is a comprehensive sporting goods enterprise integrating manufacturing and marketing. Founded by Ding Yu 199 1 in Jinjiang, Fujian, it focuses on providing professional sporting goods with high cost performance for ordinary consumers.
Anta is mainly engaged in the design, development, manufacture and marketing of Anta brand sporting goods (including sports shoes, clothing and accessories), which was listed on the Hong Kong Stock Exchange on July 2007 10.
Its brand:
1, Anta children.
Anta children mainly create healthy and comfortable products for children aged 3- 14, accompanying them to exercise freely and grow up healthily. Its products mainly focus on sports and lifestyle, covering clothing, shoes and accessories, which fully meet the daily needs of children in schools, sports, travel and other occasions.
2. fila.
The Philo brand was founded by Philo Brothers in Italy on 1926. In the 1970s, in line with the diversification strategy, the brand expanded its promising sportswear business at that time, and successively developed a series of products such as tennis, skiing, swimming, golf and mountaineering, which were sold to more than 30 countries and regions such as France, Italy, the United States and Japan. It is a well-known high-grade sports and leisure brand in Italy. In 2009, Anta will take the trademark rights and operation of Italian brand Fila in China.
3. Spandy.
20 15 Anta acquired the British brand Sprandi, which was born in Britain in the 1990s. With the revival of British urban culture, a large number of young people took to the streets to explore the emerging cultural characteristics of the ancient city by walking. Among young people, the newborn Sprandi became popular through word of mouth because of her beautiful appearance and comfortable walking.
4. Desante.
2065438+On February 23rd, 2006, Anta Sports announced that the Group would invest 65438+500 million yuan to establish joint ventures with Descente Global Retail Limited, a subsidiary of Tokyo-listed company Disante Japan, and Itochu, a subsidiary of Tokyo-listed company Itochu Corporation, to exclusively operate and engage in the design, sales and distribution of various products with the "Descente" trademark in China.
"Descente" introduced by this joint venture is a well-known functional sportswear brand in Japan, focusing on ski supplies. Anta said that the joint venture company will start retail business in the first half of 20 17, mainly targeting high-end markets in the region, including skiing, comprehensive training, running and other products.
5.kelon.
On 20 17 10, Anta Sports announced the completion of all the procedures for establishing a joint venture with Kelon Sports. Kolon Sport was founded in Korea on 1973. Kolon Sport takes evergreen trees as its brand symbol and always advocates outdoor culture close to nature.
6. Little cow.
On 20 17 10, Anta Sports announced the acquisition of 0/00% equity and related trademark ownership of the well-known children's wear brand Xiao Niu/kloc-0. ? KingKow, founded in 1998, specializes in designing and selling children's clothing and accessories aged 0- 14, and is famous for its excellent quality and unique design.
7. Anta NBA co-branded brand.
On 20141kloc-0/3, NBA China and Anta Sporting Goods Co., Ltd. announced in Beijing that they had formed a long-term partnership, and Anta officially became the official market partner and NBA licensor. Anta launched a full range of Anta NBA co-branded sports shoes and accessories, printed with the team and league logo.