Zhang Xuansong, male, Han nationality, 197 1 born in June, Fujian Province, Minhou County. Zhang Xuansong, who has not graduated from high school, took the initiative to drop out of school and join the business community. Started business in June 1990, and entered the supermarket industry in June 1995. He is now a member of the 14th CPPCC and the chairman of Fujian Yonghui Group Co., Ltd., the largest supermarket chain in Fujian. He used to be a soldier.
Yonghui Supermarket was established in 200 1 and its headquarters is located in Fuzhou, Fujian Province. Yonghui Supermarket is one of the earliest circulation enterprises in Chinese mainland to introduce fresh agricultural products into modern supermarkets. It has been praised by seven ministries and commissions of the country as a model of promoting "changing agriculture into supermarkets" nationwide, and it has been praised by the people as "people's livelihood supermarket and people's Yonghui".
Yonghui Supermarket, one of the top 500 enterprises in China, has won the title of "China Famous Trademark" and is listed on the main board of Shanghai. The State Council was awarded the title of "National Advanced Employment Enterprise" and won the honorary title of "National May 1st Labor Award".
Management characteristics of Yonghui Supermarket
Fresh management is the biggest feature of Yonghui: the fresh management area of all stores in Yonghui is over 40%, and there are all kinds of fruits, vegetables, poultry, eggs and fish. In the total sales of the group, the sales of fresh agricultural and sideline products account for more than 50% of the total sales.
The reason why Yonghui's fresh-keeping operation is highly competitive is firstly due to its professionalism in commodity display and atmosphere creation. In terms of meat segmentation, supermarkets generally divide it well, waiting for customers to buy it. Yonghui, on the other hand, is divided on the spot, and customers can cut whichever piece they want, which really meets the needs of customers' dining tables.
Secondly, it is because of the uniqueness of Yonghui in the upstream supply chain. Unlike many large supermarkets in China, which dare not operate fresh products directly by themselves, and still rely mainly on wholesalers for supply or joint venture with manufacturers, Yonghui insists that all fresh products are operated directly by itself, and has established more than 20 procurement bases throughout the country, purchasing directly from farmers' homes with cash.
The above contents refer to Baidu Encyclopedia-Yonghui Supermarket Co., Ltd.