China Celebrity List uses income and exposure to measure the commercial value of celebrities. Income includes pre-tax income of celebrities engaged in entertainment industry activities such as film and television works, advertising endorsements, sports competitions and book publishing. The share with brokerage companies and competent units is not deducted, and the personal investment of celebrities is not included. The final data is rounded appropriately. The exposure of newspapers, magazines, television and online media reflects the concern of the public and the media.
Exposure includes internet search, newspapers, magazines and television. Based on Baidu's massive search data, Baidu Search Billboard provides two indicators: "Baidu search users' attention" and "Baidu news media attention". News reports and cover data of 38 newspapers and 54 magazines in Chinese mainland, Hong Kong and Taiwan Province provinces were obtained through partners such as Shanghai Meihua Information, Hui Ke in Hong Kong and Aikman in Li Run, Taiwan Province Province. In addition, there are 17 TV programs covering three places across the Taiwan Strait.