The core data of this paper: The development of Internet technology has promoted the further development of the traditional car rental industry.
General situation of car rental development in internet plus
-Internet plus car rental development ecology and development thinking.
With the emergence of online car, our travel has become more convenient and free, and we can go where we want to go anytime and anywhere. Car rental in go on road trip is becoming more and more popular with the public. Although China's car rental industry started late, it has developed rapidly and distributed in large, medium and small cities. However, for a long time, the traditional car rental industry has been criticized by the public for its complicated procedures, opaque information and unreasonable charges. The emergence of internet car rental has put the industry on the track of standardization, intelligence and specialization.
-Internet plus car rental development model.
At present, car rental in internet plus can be divided into three development modes: Internet mode, P2P mode and innovative P2P mode.
The Influence of Internet Technology on Car Rental
-The impact of the Internet on car rental enterprises: it helps to expand the coverage of traditional enterprises.
Car rental is a combination of tradition and modernity. As a new transportation service industry in China, it is a transportation service mode that can meet the public's personalized travel, business activities, official activities and tourism and leisure needs. With the rapid development of the Internet, the online leasing model is gradually emerging, especially in the self-driving and time-sharing leasing market in short rent, the trend of mobility and self-help is increasingly prominent, and the industry as a whole presents diversified development characteristics. With more and more manufacturers in the industry and intensified market competition, Internet technology has boosted the coverage of car rental manufacturers.
-Internet solves the pain point of traditional car rental: solve the pain point problem from three levels.
At present, there are some pain points in the development of car rental industry in China, such as scale effect, imperfect supervision system and poor time-sharing experience. Aiming at the pain points of industry development, the application of Internet technology provides corresponding solutions.
Internet leading enterprises invest in car rental industry
As the four giants in China's Internet field, BATJ's investment direction plays a weathervane role. In recent years, BATJ has been carrying out its own auto finance layout. In the auto finance layout of Internet giants, auto finance leasing, as the "blue ocean" in the auto finance field, has been widely concerned. Yixin obtained several rounds of financing from Baidu, Tencent and JD.COM, with a total amount of USD 6543.8+RMB 500 million, and was listed in Hong Kong in 2065.438+07. Play a car and get Ali's two rounds of leading investment, with an amount of 9.65438+0 million US dollars; Heart has got about $200 million investment from Baidu and Tencent; Peanut Car and Murray Car Finance received US$ 270 million and US$ 65.438+0 billion from JD.COM respectively; Lion Bridge Leasing, which focuses on commercial vehicle financial leasing, received an investment of 654.38 billion RMB from Baidu.
The above data refer to Forward-looking Industry Research Institute's In-depth Research Report on Business Model Innovation and Investment Opportunities of Car Rental Industry in internet plus, China.