Tom Online is a subsidiary of Tom Group Limited. TOM Group Co., Ltd. is a leading Chinese media group in Greater China. The diversified media business of the Group spans five major fields: Internet (TOM Online Limited), outdoor (TOM Outdoor Media Group), publishing, sports, television and entertainment.
SARS didn't slow down the busy pace of Wang Leilei at all. In recent days, he wore a big mask and shuttled around Beijing, Hong Kong, Guangzhou and Chengdu to create momentum for the nationwide opening of TOM's pure free email "Only Mail You".
Wang Leilei has a lot to do since he became the non-executive director of Tom Group. But Wang Leilei's spirit is very good, because he thinks he has more opportunities to participate and learn. Wang Leilei has no reason to be unhappy. According to the financial report of TOM Group, the revenue of TOM Group increased by 159% year-on-year in 2002, and the profit of EBITDA for the whole year was HK$ 52,000. Among them, Wang Leilei's Internet business revenue was HK$ 256 million, a year-on-year increase of 78%; The narrowband business realized EBITDA profit in the second quarter and profit in the fourth quarter, realizing positive cash flow. According to the analysis of TOM Group's financial report, the Internet business in 20001year was the second largest contributor of the whole group except the publishing industry, and it was also the shortest profitable website among China portals.
Wang Leilei attributed this performance to wireless data services, paid email services and new services. "The exploration in the past year has enabled us to establish our own core business model." Wang Leilei said, "This is a service model based on individual accumulation of individual consumers. This is different from America. The Internet in the United States is mainly advertising revenue, but I think that online consumers in China are mostly individual consumers, and their personal cumulative consumption can be the main source of our income. " The performance of 200 1 is also the result of cost control in Wang Leilei. "I told our employees that saving costs equals creating profits, and I was even very strict about office expenses and travel expenses." Wang Leilei said frankly that doing the Internet requires a strong sense of innovation. "Flat management allows me to hear a lot of constructive suggestions, but most of the activities of our website come from my creativity. The flat management structure gives executives a good professional background. Therefore, the execution ability of our entire team is still good. " Wang Leilei is very confident. His newborn age and excellent performance are enough to make him confident, but he is more confident about his learning ability and participation spirit.
1996 after graduating from the department of electronic engineering in Tsinghua University, Wang Leilei first worked in Great Wall Software for half a year, and then founded Yin Chengzhi Science and Technology Co., Ltd. as the president and general manager. This business is Tsinghua University's cooperation in developing and popularizing image recognition and output technology. "Because I just graduated from school and lack the knowledge of management and business operation, I studied while practicing and read a lot of books." Tom's website was founded in 2000, and Wang Leilei found Tom. From a completely small business owner to a large company with international background and standardized operation, Wang Leilei said there was not much discomfort. Although Yin Chengzhi is more concerned about the development and promotion of a product, he is also capable of project management. "Big companies also need this ability. If this ability is extended, they can do well in big companies. "
"Diligence is my characteristic, and I believe that diligence can make up for it." Wang Leilei made such a footnote for his "smooth" transition.
However, Wang Leilei does not consider himself a professional manager. "In management, I adopt the manager's method; But in the overall attitude of doing business, I prefer to regard myself as an entrepreneur. " He believes that the Internet is still in the growth stage, and Tom has just realized the transition from balance to profit. "To have greater development, we must show entrepreneurial spirit and more innovative consciousness. I always remind myself to maintain this entrepreneurial attitude. " Wang Leilei doesn't think that the local Internet managers in China will be worse than those in Hong Kong and Taiwan. "The managers of Hong Kong and Taiwan have the background and experience of internationalization and standardized operation, but the understanding of China's human feelings, culture and environment can not be achieved in a short time, and it is difficult to make up this lesson from books in a short time. I think the advantage of localization makes it easier for local managers to operate China enterprises; Because what we lack, in a sense, can be obtained relatively easily from books and practice. "
From the different Internet environments at home and abroad and the understanding of its continuous innovation needs, Wang Leilei came to the conclusion that TOM doesn't need to learn much from foreign countries or Hong Kong and Taiwan. Since the performance of 200 1 has proved the correctness of the judgment, Wang Leilei is more confident to plan the future for Tom's Internet.
Wang Leilei introduced that 200 1 is the year to establish the core business model, and it will develop in two aspects this year and next. "On the one hand, we will continue to strengthen our established service model led by personal consumption network, and increase my income through various value-added services and attention to hot issues. On the other hand, it is to develop portals on the basis of the fourth media and expand the fifth media according to the situation. " Wang Leilei explained that the fifth media is wireless Internet, "TOM is the first multimedia SMS content provider of China Mobile. Since this service was launched on June 5438+065438+ 10, 2002, it has registered more than 200,000 users in just two months. " Wang Leilei is paying close attention to the blowout time of MMS, and is also trying to promote the realization of this service.
Wang Leilei, who is good at thinking and innovation, began to fight back again. In his view, the promotion of the pure free email "just mail you" is laying a good foundation for the large-scale development of the next business. "Some emails are absolutely free and will not be charged in the future. At the same time, we provide users with more choices in this way. " While other websites are charging for mail, Wang Leilei's innovation has surprised the whole industry. However, Wang Leilei, who is confident, thinks that he has an entrepreneurial spirit and a serious and hard-working attitude, and Tom has the foundation and courage for innovation.
On September 4th, 2008, Wang Leilei, a leading Internet figure in China, resigned and turned to his opponent. The board of directors of TOM Group Limited (2383`HK) announced yesterday that Wang Leilei, the company's vice chairman and executive director, resigned. Previously, Wang Leilei had resigned as CEO and director of affiliated company Tom Online and director of joint venture company Tom Yi Bei China.
Tom Group said that Wang Leilei resigned in order to "realize his personal ambition and create another peak in his career". According to sources, after leaving Tom completely, Wang Leilei will be transferred to the post of CEO of KongZhong.com, and the appointment date will be determined as June 65438 +65438 10+March 2008.
Wang Leilei graduated from Tsinghua University and joined TOM from 1999 as the general manager of TOM's China operation. 200 1 10, was appointed as deputy chief operating officer and general manager of online business of TOM group. In 2002, he was appointed as a non-executive director of TOM Group. In 2003, he served as CEO and executive director of TOM Online. In recent years, he has become a leading figure in the Internet industry in China. Despite the background of Li Ka-shing Capital, the operation of TOM Group and TOM Online is not good due to the influence of the domestic telecom industry environment. TOM Group's financial report shows that in the first half of 2008, the company's loss increased from HK$ 84.95 million in 2007 to HK$ 547 million. Tom Online also delisted from the GEM of the Hong Kong Stock Exchange yesterday, and will delist from Nasdaq on September 6th, US Eastern Time. Lv Wangbo, an Internet analyst, said that Wang Leilei is good at wireless value-added services, and his visit to Kong Zhong should bring certain results to the latter.