Introduction: Make the strategic level clear, let the small strategy revolve around the big strategy, and match the big strategy with the small strategy. Seven d
Introduction: Make the strategic level clear, let the small strategy revolve around the big strategy, and match the big strategy with the small strategy. Seven different levels of strategies are national strategy, regional strategy, industrial strategy, enterprise strategy, business strategy, product strategy and wisdom strategy. What about the introduction?
Management strategy I. National strategy
National strategy is a general strategy to guide all fields of the country, a macro national development strategy, representing the development direction of the country in social, economic, political, cultural, military, diplomatic and other aspects in a long period of time, and a scientific plan for the future development of the country.
There are many national strategies in China, mainly including the strategy of rejuvenating the country through science and education, the strategy of sustainable development, the strategy of strengthening the country through talents, the strategy of developing the western region, the strategy of informatization development, and the strategy of peaceful rise. Ethnic policy is a basic national policy serving the national strategy, a policy and measure that must be adhered to at present and in the future, and a concrete policy and measure to implement the national strategy.
Management strategy ii. Regional strategy
Regional strategy refers to the development strategies and measures for enterprises to determine the development model, define key development areas and determine key development areas and non-key development areas according to the internal and external environment of enterprises and the analysis of different regional markets.
The formulation of regional development strategy is actually a high-level and overall macro-planning based on regional development conditions, further development requirements and development goals. It is a major and overall planning made by analyzing and judging the overall development of the region. Its core is to solve the basic development goal of the region in a certain period of time and the way to achieve this goal.
Management strategy three. Industrial strategy
Industrial strategy is to study the overall law of industrial development. Industrial strategy refers to the planning and decision-making based on the global nature of industrial development, analyzing the relationship between regions that constitute the global nature of industrial development, and finding out the factors that affect and determine the global economic development.
Industrial strategy can be divided into balanced development strategy and unbalanced development strategy. Balanced development strategy refers to the strategy of realizing industrialization or modernization through mutual support, cooperation and all-round development of all sectors of the national economy. The unbalanced development strategy advocates that developing countries selectively concentrate limited resources on certain industrial sectors and regions, so that these sectors and regions can develop first, and then promote the development of other industrial sectors and regions through the linkage effect and driving effect between regions, thus realizing the development of the whole economy.
Management strategy four. Business Strategy
Enterprise strategy is the general name of various strategies of enterprises, that is, the strategy aimed at the integrity, long-term and basic problems in enterprises.
There are similarities and differences in enterprise strategies, the same is the basic attribute, and the difference is the level and angle of planning problems. As long as it involves the integrity, long-term and basic problems of the enterprise, it belongs to the category of enterprise strategy.
Management strategy and management strategy
Business strategy refers to the effective operation of all assets owned by enterprises in order to maximize capital appreciation. Business strategy is related to the position of the enterprise in the industry relative to its competitors. Those enterprises with accurate positioning in the industry can usually better cope with external competitive forces.
Four business level strategies: cost leadership, differentiation, centralized cost leadership and centralized differentiation. The business strategy emphasizes the survival, competition and development of each unit in their respective industrial fields. When formulating the business strategy, we can conceive the business strategy of the enterprise from the following six aspects: the breadth and characteristics of the product line, the segmentation method and the choice of the target market; The degree of vertical integration depends on relative scale and economies of scale, geographical coverage and competitive advantage.
Management strategy six. Product strategy
Product strategy is the overall planning of products produced and operated by enterprises. It is closely related to the market strategy, and it is also an important basis of enterprise management strategy. Enterprises should win customers, occupy and develop the market and obtain economic benefits by cheap, marketable and competitive products. Whether the product strategy is correct or not is directly related to the success or failure and life and death of the enterprise.
According to the viewpoint of product portfolio optimization, enterprise products can be divided into: product projects, product lines and product portfolios. The core problem of making product selection strategy is to optimize the product mix of enterprises on the basis of evaluating the profitability or economy of their products. Including product life cycle method and product combination optimization method.
Product development strategies include: leading development strategy, following development strategy, alternative development strategy and mixed development strategy.
Management strategy seven. Functional strategy
Functional strategy refers to the strategy formulated by various functional departments in an enterprise to guide functional activities. Functional strategy can generally be divided into marketing strategy, personnel strategy, financial strategy, production strategy, research and development strategy, public relations strategy and so on. Functional strategy serves enterprise strategy and business strategy, so it must be coordinated with enterprise strategy and business strategy.
Functional strategy describes the methods and means adopted by various functional departments in the enterprise in the process of implementing corporate strategy and business unit strategy. Functional strategy is different from corporate strategy and business unit strategy. The time span of functional strategy is much shorter than that of corporate strategy; Functional strategy is more specific and professional than corporate strategy, and it is action-oriented; The formulation of functional strategy needs the active participation of low-level managers.