It should be emphasized that although each model needs to use the following seven steps, different models have different emphases, so we must make clear the purpose of using blog marketing.
1
Choose a blog platform. At present, various well-known network platforms basically provide blog platforms, such as Sina, Netease, Sohu, Tencent, Baidu, Ali, Tianya, Maopu and so on. And enterprise blog network, blog bus, blog network, news portal blog platform of various industries, etc. How to choose so many blog platforms? This still depends on your blog marketing purpose, your industry characteristics and your target customer characteristics.
The common practice of enterprises is to register multiple platforms, and then choose one as the main operation, and the others are synchronized and coordinated.
For example, my blog marketing is to register dozens of platforms, and then choose enterprise blogs to operate, because my online marketing planning service is mainly aimed at enterprises, and enterprise blogs are blog platforms serving enterprises. The main active users are enterprise users, and then other blogs synchronize enterprise blogs.
So, if your target customer is active Tencent, then you can register an official QQ and then open Tencent space, while if your customer is mainly Alibaba, then you are mainly Ali.
Because our time and energy are limited, we must do the most effective work to maximize the return on investment.
Manage all these registered accounts in the form of tables.
Website operation 2
In fact, blog planning should be carried out before choosing to register.
Blog planning is much simpler than website planning, mainly blog column planning, and the consideration standard is the purpose mode of blog marketing.
The other is SEO keyword planning of blogs, because blogs are also ranked by Baidu, and blog planning and operation can also bring a lot of traffic from Baidu.
The keywords of blogs are usually long tail keywords, and the keywords of many blogs can be different. Organize the keywords into a table, then lay out the blog title and column first, and then use these keywords in blog articles.
three
Decorate your blog according to the blog planning, design the layout of your blog, and the location of each section. Most blog platforms provide fully customized functions. You can design and typeset your blog according to your idea.
Blog decoration needs to design some advertising pictures and the cooperation of artists.
four
Content determines everything, and any marketing communication is based on content.
If a blog wants to be influential, liked by target customers and frequently visited, it must have enough valuable content.
For an enterprise blog, a blog should at least include standard contents such as company introduction, company brand, company honor, product display and company news, but more importantly, it needs in-depth contents that can solve customer problems. For example, my blog contains a lot of content about network marketing planning, network marketing operation cases and network promotion and communication, because it can help target audiences solve problems and is valuable to them.
In addition, you can also add some interesting content, such as online humor, online interactive games, online voting games and other interesting content.
Some enterprises can do a lot of valuable, readable and widely influential content due to industry relations, such as photography institutions, tourist attractions, home decoration, beauty and makeup, fashion industry and so on.
But some industries may be relatively professional because of their particularity, such as electronic components, industrial products, chemical raw materials and so on. In fact, such enterprises can also make a lot of valuable contents, such as: a complete guide to electronic procurement skills, maintenance skills of laser cutting machines, and an introduction to the quality judgment of plastic raw materials. The key is to write the content from the perspective of solving the actual problems of the target customers.
five
Six blog promotion methods Blog also needs to be promoted, otherwise there will be no traffic, but the promotion of blog online communication is somewhat different from the promotion of independent websites of enterprises, because blog is built on a platform, supported by platform traffic, and the platform provides many tools and conveniences.
First of all, blogs also need to do SEO, and the keyword planning mentioned above plays a role here. In addition, cross-linked registered blogs will also help to get a better ranking.
Many blogs do well in SEO, and even rank higher than websites.
Second, the blog article home page recommendation, I personally think this is the lowest cost and the best way for blogs to get traffic. Seriously write some valuable articles and send emails to the editors of the blog platform to explain the reasons for recommendation. Generally, they can get recommendations and make blogs get huge traffic.
For example, Qibo.com Caigen Tan's blog has nearly 50,000 traffic in just a few months, because articles are often recommended to the homepage of the website.
Thirdly, stepping on messages with other bloggers, adding other bloggers as friends, paying attention to each other, and recommending friendly links and articles with other blogs can bring a lot of target-related traffic, which is another significant difference between blog promotion and website promotion.
Among them, the best way is to pay attention to and push articles from each other.
Fourth, join the blogosphere. This method is simple, but effective. You can even set up your own blog space.
5. Send letters from friends in groups in the station, and integrate and synchronize forums, blogs and Weibo in the platform.
Sixth, promotion outside the platform is thankless. If there is no special reason, I don't recommend changing the way.
However, some subscription platforms can be promoted, because they are all one-time jobs, permanent promotion and external links, which can improve the ranking of blogs.
As for the paid platform to promote blogs, it depends on the strategy to decide whether to invest. If the absolute rate of return on investment is high, investment advertisements are also good.
six
Interactive communication is another key point to win blog marketing. Interaction refers to two aspects: first, interaction with other bloggers on the platform; The second is interaction with visitors.
Blog has many interactive tools, such as blogosphere, friends, letters in the site, attention and other ways to facilitate interaction with bloggers. In addition, rumors and timely responses are interactive expressions.
Web2
In the era of 0, it is no longer one-way communication, but two-way interactive communication. We should build blogs into information sources, and let bloggers and visitors become new information diversion points.
This enables information to be networked.
seven
Data analysis Like websites, blogs need data analysis.
How many blog visits, how many blog friends have increased, how many blogs have been paid attention to, how many blog articles have been visited, whether the blog has a message consultation, whether there is a telephone consultation, how the blog ranks in Baidu, how many blog articles have been recommended and so on. These all need data analysis.
Only through the statistics and analysis of data can we judge the proportion of resources input and return, whether the strategy is correct and whether it needs improvement and adjustment.
Blog marketing seems outdated, but it is actually very powerful and suitable for most industries and enterprises.
To do a good job in blog marketing, we must first analyze the strategy, determine the purpose model, and then match the strong execution of the strategy, which will certainly achieve the effect of "small blog, big promotion"
The original text was published in: Caigen Tan Network marketing planning agencies:, Caigen Tan is the world premiere, welcome to reprint, please provide the source for reprinting.