SF has made new moves in the field of express delivery.
On July 4, the reporter of China Business Daily learned that SF was incorporated in Shenzhen on June 27. The company was established by Shenzhen SF Tai Sen Holdings (Group) Co., Ltd. with 100% shares, with a registered capital of 50 million yuan, and its legal representative is Huang Yun, assistant CEO of SF Express.
Image source: screenshot of the national enterprise credit information publicity system
Since 20 15 launched the heavy cargo business aimed at the express delivery market, SF's layout in this field has never stopped. 2065438+2008, SF invested in Jetta, established the express brand and introduced the franchise mode. In April this year, Gan Ling, the director of SF Express, publicly stated that the revenue of SF Express 20 18 was 8 10 billion, and it is expected to reach10 billion in 20 19. Behind the establishment of a new company, it seems that SF's greater ambition is hidden.
For the establishment of the new courier company, SF official responded that this is a matter of course and does not need to be over-interpreted. Daqing Yang, a special researcher of China Logistics Society, said in an interview with the National Business Daily that express logistics is an important support for providing fast-chain (agile supply chain) services for the B-end market, and SF Express is an important part of this strategic layout. In addition, the large parcel delivery market is divided, and SF Express operates independently to some extent for the purpose of brand attack and defense.
Where does brand independence mean?
The national enterprise credit information publicity system shows that Huang Yun, assistant CEO of SF Group, is the legal representative and chairman of the new company; Huang Ren, head of heavy goods of SF Holdings, is the general manager; Wu Weiting, director of SF Holdings and chief financial officer of the company, is the director of the new company. Such a management lineup can be described as "luxury" in the industry, and it can also be seen that SF New Express Company attaches great importance to it.
According to public information, the business scope of the new courier company includes domestic and international freight forwarders; Engaged in loading and unloading, handling business; Supply chain management; Logistics scheme design; Economic and technical consultation; Technical information consultation, etc. , the licensed business project is ordinary freight; Warehousing services; Urban distribution, intercity distribution, distribution.
Regarding the establishment of a new express delivery company, SF Express said that in recent years, the express delivery business of SF Express has grown significantly independently, and its main body is to meet the needs of business management functions, which also helps to provide customers with more professional solutions and meet the more diversified individual needs of customers.
In fact, in the business structure of SF Express, express delivery has always occupied an important position. In its 20 18 financial report, express delivery business accounted for the largest proportion of new business, achieving operating income of 8.05 billion yuan, an increase of 83.6%. At the same time, the annual report revealed that as of 20 18 12 3 1, SF Holdings had 44 express transfer stations, with 1048 express outlets and more than14,000 express vehicles. The overall express delivery site area exceeds 1.323 million square meters, and its business covers 362 major cities and regions in 3/kloc-0 provinces.
As early as 20 15, SF launched its own heavy cargo express products. 20 18 SF invested in the express brand "Shunxin Jetta", and operated its own heavy goods express, and cut into the express market through the joining mode. What are your plans for setting up a new express delivery company this time?
Daqing Yang said that Shunxin Jetta is a platform for SF Express to enter the express delivery market by joining mode, which is linked with its own car and goods matching platform Shunlu APP, but it is more inclined to a comprehensive platform, and its service quality control is slightly weak. In order to maintain the quality of direct sales in the express delivery market, SF needs a direct sales express corps to form brand influence.
At the same time, he believes that Debon is competing with SF Express with its direct sales team, Jingdong Logistics is also building a direct sales team, and ZTO Express team is also having an impact on SF Express. The independent operation of SF is also a brand attack and defense to a certain extent.
Express race is like running a marathon.
Although SF has never been absent, the establishment of a new express company is enough to stir up the already unsettled express market.