In order to build a complete industrial chain of film production, distribution and screening, Bona International Cinema Investment Management Co., Ltd. was established in 2005. The company has invested and built 15 five-star multi-hall cinemas, 1 10 screens and15,000 seats in Beijing, Shanghai, Shenzhen, Tianjin and Chongqing. As an important part of the company's film industry chain, it will continue to expand its cinema business nationwide in the next few years, with a view to building 80 five-star modern cinemas in 20 13 * * and becoming the most important cinema investor and famous cinema brand operator in China.
Relying on the powerful film resources and marketing power of Bona Film, Bona Advertising Company and Bona Performing Arts Agency have been announced. Advertising companies have brought brand communication experience to many partners in the film field through excellent creative planning ability, strong activity execution and stable cinema channel relationship. Since its establishment, Performing Arts Brokerage Co., Ltd. has invested in Fan Bingbing's studio, which has many popular stars and has rapidly grown into one of the most influential star brokerage companies in the Mainland.
At the beginning of 2007, Sequoia Capital China and SIG Haina Asia Venture Capital Fund, two most influential international venture capital companies, successfully injected capital into Poly Bona, making Poly Bona the first mainland private film company in China to successfully connect with capital. This financing not only attracted widespread attention in the field of media investment in 2007, but also pushed Poly Bona to the forefront of capital concern.
In June 2009, Poly Bona successfully completed the second round of financing, and Jingwei Venture Capital and Sequoia Capital China injected RMB 6,543.8 billion into the company. This financing successfully demonstrated its leading edge in the field of film investment, production and distribution, the company's excellent management team and brand awareness in the industry.
Bona Film Group is constantly seeking multi-directional business expansion while integrating outstanding capital in the industry and grafting various capital channels. Bona Film Group has successfully become one of the most influential film group companies in China film industry with its forward-looking deployment, professional operation and large-scale operation.