Haier group is the world's leading provider of complete sets of household appliances solutions and virtual and real integration channels. Company 1984 was established in Qingdao. Since its establishment, Haier has adhered to the innovation system centered on users' needs to drive the sustained and healthy development of enterprises, and has developed from a small collective factory that is insolvent and on the verge of bankruptcy to one of the largest home appliance manufacturers in the world.
Haier's core values are:
Right and wrong-take users as right and yourself as right.
Outlook on Development-Entrepreneurship and Innovation
Interest view-one person and one person win-win situation
Its brand:
1, Haier: the main brand of home appliances of Haier Group. Adhering to the enterprising Haier culture, the brand positioning is "green concept".
2. casarte: Haier Group's high-end home appliance brand. Casarte casarte's name is inspired by Italian, and its brand positioning is "creating artistic home appliances and living in fashion".
3. Commander-in-Chief: Commander-in-Chief is a customized home appliance brand launched by Haier Group in the context of the Internet era. The target group is mainly young consumers who advocate individuality, fashion and simple lifestyle.
4. Goodday: Goodday is the brand of Haier Group's channel comprehensive service business, and it is positioned as a value interactive platform for the integration of reality and reality.
5. "AQUA": It comes from Italian, meaning "water". Aka was born in Shiga County on the banks of Pipa Lake. Lake Biwa is the largest freshwater lake in Japan. AQUA attaches great importance to protecting the cleanliness of Lake Biwa from R&D department to ordinary employees, which has become a mission. From electrolytic washing of 200 1 to ozone washing in 2006, the concept of attaching importance to environmental protection comes down in one continuous line through original technology.
AQUA was born in 2006. Equipped with the world's first unique technology and unique functions, and with the concept of "washing machine that cherishes water", AQUA came into being.
6. Fisher & Paykel: the top brand of kitchen appliances.