2 1 Since the beginning of the century, the competition among enterprises has become more and more fierce. How to improve the competitiveness of enterprises, so as to ensure that enterprises stand firm in the tide of the market and not be eliminated, is a consistent topic for entrepreneurs. Good public image is the core competitiveness of enterprises, and good public image comes from honesty.
First, honesty is the way to survive in all walks of life.
In the final analysis, the competition between all walks of life is consumers or the public. For consumers or the masses, the most concerned and fundamental requirement is to obtain reliable high-quality goods and excellent services. Therefore, the competition between all walks of life, the most fundamental is the competition of reputation and quality. Once you lose the trust of consumers or the masses, you lose the most fundamental competitiveness and the most basic foothold. On the contrary, once you feel the trust of consumers or the masses, you will achieve immeasurable social benefits and considerable economic benefits, so that enterprises can better stand on the market and occupy the market.
The thinker Mencius said:? Honest, heaven also; If you are sincere, how can you be human? . Han Feizi said:? Small letters are big letters, so wise calling letters? . ? There is Tongrentang in the north and Qingyutang in the south? Beijing Tongrentang is an old brand with a history of more than 300 years. Over the past 300 years, Tong Ren Tang has experienced ups and downs. What is this? De? 、? Honesty? 、? Letter? . There are 19 pharmaceutical factories and shops under Tongrentang, and couplets are hung everywhere. What are couplets? Although the processing is complicated, you never dare to save labor? What is the bottom line? Your taste is expensive, but you dare not reduce your material resources? . At present, Tongrentang has a high reputation for goods. Not only in China, but also in Southeast Asia, people are willing to go to Tongrentang to buy Chinese medicine. In front of Tong Ren Tang in Hong Kong, customers who buy medicines often queue up. ? All transactions must be done without doing anything. It is beneficial to the essence of obtaining truth and practical services, rather than deceiving the world through deception. Hu Xueyan, the owner of Hu Qingyu Hall, stood on his own feet? Stop bullying the plaque, okay? You not only won it for yourself. Red top businessman? This reputation has also created Hu's position in troubled times? National medicine number? More and more true meaning. Qiqihar No.2 Pharmaceutical Co., Ltd., also engaged in the pharmaceutical industry, was once the largest water injection manufacturer in western Heilongjiang. One that has been held for many years: National medicine quasi-word? However, in order to pursue high profits, Gold Medal No.1 State-owned enterprises do not hesitate to use fake raw materials for production? Armillarisin A injection? , causing many serious adverse reactions, four people died, but ended in forced closure within three years. ? Destroy six countries, not Qin? Since the reform and opening up, China's economy has developed rapidly, and the market has entered the era of meager profit and buyer's market. Therefore, the history of enterprises trying to realize their dream of wealth through adventure or gambling has become a thing of the past. Fraud and kidnapping may temporarily deceive consumers, but they will eventually be eliminated by the market.
Second, honesty is an indispensable moral principle to maintain a good market economic order.
Market economy is an economy full of free competition. Competition is open, fierce and ruthless. It opposes disorderly, unscrupulous and unfair competition. Market economy is also an economy that pays great attention to credibility, and it opposes fraud and bad faith. Honesty and trustworthiness are the inherent requirements of market economy.
Honesty is the basis of market economy, and trustworthiness is the most direct moral basis of market economy. Without credit, there will be no order, and trustworthiness is the inherent requirement of market economy. Without credit, there will be no order and the market economy will not develop healthily. As American economist Arrow said:? Reputation is the main lubricant for the operation of social system; It's very effective, it saves a lot of trouble and makes people trust what others say?
On June 5438+1October 65438+May, 2005, a grand event was held in Dongguan, Guangdong Province. Jinwei Beer Group Integrity? Cooperation? Win-win 2005 Supplier Summit? Jinwei Beer has been signed and released by more than 65,438+0,000 suppliers and distributors in Shanghai, Beijing, Shenzhen, Guangzhou, Shantou, Dongguan, Huizhou and Zhongshan? Declaration of good faith? Result: What is the result of this move? Domino effect? , not only led to the mutiny of beer dealers, but also had a strong impact on other industries.
3. Honesty and trustworthiness are the basic norms of citizens' morality and the code of conduct for enterprise management, and also an important cornerstone for establishing the socialist market economic order.
Honesty is another kind of air for human beings, and everyone should breathe it. Violating and destroying honesty is poisoning others and poisoning yourself. However, short-sighted and lucky people are unwilling to pay attention to this point. To completely purify the air, it is necessary to make the social measurement system work more effectively. The famous economist Wu Jinglian once shouted:? In the long run, what China lacks most is not capital, technology and talents, but credit and the mechanism to establish and improve the credit system. ? Twenty years ago? Let some people get rich first? Break through the concept of imprisonment, break the ice of pot and rice, advocate social fairness, and seek? * * * With money? This is the only way for the long-term stability of the country and the continuous progress of the nation. As an economic organization, enterprises should naturally aim at making money, and as social citizens, enterprises should be duty-bound to assume social responsibilities. Right? Sweatshop? Pay attention to employees' safety, labor protection and employees' rights and interests. Has the discussion really been implemented? People-oriented? The first step in building a harmonious enterprise, harmony will make more people expect to be respected and satisfied from their careers and occupations, and will also inspire and liberate their endless creative passion and energy, providing inexhaustible motive force for the sustainable development of enterprises. ? Always sincere? Haier is now the most respected enterprise in China? Laurel. Without honesty, there will be no century. Gu, the chairman of Hisense Group, who vowed to be a century-old enterprise in China, is still making unswerving progress towards his goal after obtaining the 5A credit rating awarded by the People's Bank of China for Hisense.
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