June 65438+1October 65438+June 2002, Guangdong Changhong Electric Appliance Co., Ltd. was formally established in Zhongshan, and the groundbreaking ceremony of Changhong Jingxian Rear Projection South China Manufacturing Base was held at the same time. "Guangdong Changhong" is actually Changhong's newly-built industrial park in Zhongshan. In 2003, it was renamed Zhongshan Changhong Electric Appliance Co., Ltd. ..
As a strategic investment in Changhong's goal of "a century-old Changhong, a world-famous brand", Guangdong Changhong plans to make use of the strong production supporting capacity and convenient and fast export traffic conditions in the Pearl River Delta to build the window of the southern coastal areas and the "bridgehead" for overseas expansion, and realize its grand goal of becoming the "king of projection" in the world.