The top companies in Class A have annual turnover of more than 50 million, Class B can reach 654.38+0 billion, and Class C can exceed 654.38+0.5 billion or even reach 300 million. Numbers are often more concise than a thousand words. "Content+Media" has become the best media mode and profit direction in this era. Content is still just needed by the public, but the way of generation, acquisition, transmission and flow of content has undergone fundamental changes.
Back to the beginning when Adidas stopped TV advertising, its CEO's original words were: "Obviously, young consumers mainly interact with us through mobile devices.
The existence of extended information advertising industry is a logical paradox, that is, they help customers to increase their performance or acquire customers, but most advertising companies know little about how to acquire customers, so most companies are struggling to survive.
It's surprising that advertising companies don't advertise themselves very much. Although getting customers is not a particularly big problem for our company, we are still consulting some airport media recently to see if we can put some advertisements for our company. This is a part of our company's "brand asset management", just like the book "Strategic Brand Management" I recently read.