1, different market positioning:
Target is positioned as a high-end discount retail store, while Wal-Mart is positioned as "saving every penny for customers".
2. Different shopping methods:
Customers who go to Wal-Mart value low price and one-stop shopping, while those who go to high-end department stores value taste, quality and comfortable shopping environment.
3. Different customer orientation:
According to different target consumers, Wal-Mart adopts different retail management forms to occupy high-end and low-end markets respectively. For example: Wal-Mart Fair Shopping Plaza for middle and lower class consumers; Sam member stores and Wal-Mart comprehensive department stores only provide various benefits and services for members, which are welcomed by upper-class consumers. Target has positioned its customer base as 80% women, with an average age of around 40.