Villa can be literally interpreted as "the land of Shan Ye", but its original meaning refers to "grange garden".
It is understood that villa has its inherent traditional definition elements: first, as a villa, we must first stay away from the bustling and noisy towns; Second, there should be large private activity areas; Third, there are higher privacy requirements; Fourth, villas should be built in places with mountains and water, preferably near scenic spots or large amusement facilities. It can be seen that the top villas are related to the Ministry of Natural Resources.
Judging from the current environment, the development and construction of top villas in big cities are restricted by various factors.
"Beijing's current planning is very strict, and projects with a floor area ratio below 0.6 are rarely approved. So high-end projects in Beijing are hard to come out. High-end villas mainly occupy natural resources. From this perspective, second-tier cities such as Sanya, Changsha and Chengdu will definitely do better than Beijing. " Jiang Wei, deputy secretary-general of the National Real Estate Managers' Union, believes that compared with Beijing, Shanghai and Guangzhou, Chengdu has more abundant natural resources of mountains and rivers.
It is also the case that more and more developers are optimistic about the prospects of Chengdu villa market.
The cluster effect displayed by Chengdu villas is prominent year by year, from Muma Mountain, the first mountain of pure villas, to the international south plate of noble residential areas, from suburban villas in Wenjiang and Pixian to Qingcheng Mountain, a resort, and from Longquan Mountain Villa to Jintang, a rising star in Shuicheng. This has to make people believe that the villa market in Chengdu has basically formed a scale, so will the arrival of the "super villa" era in Chengdu be far behind?
Chengdu has a strong economic development momentum and fashionable consumption concept (the picture shows a place in the south of the international city)
Is the development process of Chengdu villa reasonable?
At present, Chengdu's economic aggregate and per capita GDP are still lower than those of some coastal cities in China. Some people say: "There are other infrastructures in Chengdu that need to be improved. In this case, building a "top villa" is an act of punching a swollen face and filling a fat man.
In this regard, Xie Hui, Marketing Director of Quanxing Real Estate Agency, responded: "It is unreasonable to build a' top villa' in Chengdu, but it is actually reasonable. Because the city of Chengdu has a unique cultural background, although it is located in the west, its concept of economic consumption is often unconventional, and its market digestion capacity is equal to or even exceeds that of most first-tier cities. This is the market and humanistic advantage of Chengdu's development of villa industry. "
As a "city that you don't want to leave when you come", Chengdu is famous for its leisure and entertainment, and Chengdu people love to eat and play. Chengdu's rich people's pursuit of "luxury of life" and "psychology of hiding wealth" are different from those in other cities. The richest people in Chengdu seem to pursue "hedonic life", while the rich second generation are more willing to spend and invest on conspicuous products. It is not difficult to explain why the fastest growing city of luxury consumption in China is not Beijing and Shanghai, but Chengdu. Chengdu ranks in the top three in terms of small luxury goods such as jewelry and clothing and the number of private cars.
All these phenomena show that Chengdu's consumption concept is quite "trendy". Therefore, the development of Chengdu villa market, such as the booming private car market in Chengdu, has embarked on the road of rapid expansion. What's more, the villa not only has the residential function, but also its investment value is optimistic. Previously, 66 sets of 20 million top villas in the south of the city were snapped up by high-end luxury customers from Beijing, Shanghai and Shenzhen in the province for several hours. At the end of last month, the Jianfa Repulse Bay project, located in the south of Chengdu International City, attracted the attention and pursuit of many diamond circles and villa guests as soon as it appeared.
A few days ago, some media said that the price of luxury houses represented by villas rose by 500% on average in the past 10 years, while the Shanghai and Shenzhen stock indexes only rose by 50% in the past 10 years. A survey was conducted by a specialized agency, and the rich in China listed villas and luxury houses as the first choice for luxury consumption.
Therefore, building a "top villa" in Chengdu seems to be a great leap forward on the surface, but when we carefully analyze the urban characteristics of Chengdu, we can draw the conclusion that building a "top villa" in Chengdu is not accidental or unconventional, but conforms to the particularity of Chengdu's consumption.
Taking advantage of the trend, "Chengdu made a top villa" began to appear.
Chengdu villa is not only huge in scale, but also shows its peak frequently. Take Chengdu International South Plate as an example. In just a few years, many brand developers have gathered and developed high-end projects such as Lushan International and Blue Cartier. Chengdu Jianfa Repulse Bay, which made a stunning appearance last month, is even more powerful. This website understands that this project can be described as extremely luxurious: it covers an area of 1.800 mu, surrounds the 3,000-meter Jinjiang River, has a park of 1.500 mu, and creates a community landscape water body of1.0 million square meters. More than 200 single-family villas in Tuscany style have been laid alone.
According to industry estimates, the villa of Jianfa Repulse Bay is absolutely valuable and is a veritable "top villa". At the same time, some people have questioned the "top villa" like Repulse Bay:
Can the market capacity of Chengdu digest and accommodate such a "top villa"?
With this question, this website interviewed its relevant person in charge:
"We put a lot of effort and energy into this project, but each villa only sells for about100000 yuan. We even took out some park land as art and collection museums and invited famous domestic artists to enjoy it. " Xiang Jinjun, assistant general manager of Jianfa Chengdu Co., Ltd. said: "Repulse Bay project actually does not consider the issue of profit, but aims to create the concept of' elite circle', so that every owner will feel very proud and comfortable after staying. We have only planned more than 270 villas for this project. If Jianfa only wants to find more than 270 buyers, it is easy. "
How did Jianfa get such confidence and confidence? The Chinese version of Forbes and the 20 10 China Private Wealth White Paper published by China Construction Bank reveal the answer for us: "Good industrial base and broad market" make the number of multi-millionaires in Sichuan reach 1.2 million, ranking first in the west and ninth in the country. It is reported that 70% of these Sichuan rich people live in Chengdu.
The McKinsey report also pointed out: Today, Beijing, Shanghai, Shenzhen, Guangzhou and other cities have concentrated about 30% of the rich in the country, but by 20 15, 75% of the rich will live in second-and third-tier cities such as Chengdu and Wenzhou and some non-coastal cities.
It can be seen that the development space of Chengdu's future villa market is limitless.
According to the report published by the authoritative American magazine Forbes in 20 10, Chengdu will be rated as the fastest developing city in the world in 10. Perhaps in the future, Chengdu may bring people more "Great Leap Forward" and "accidents".
Reference 56.www.ynvillas.com, cm.