Guangzhou Friendship takes "friendship, surpassing and creating a new life" as its corporate philosophy, practices the corporate mission of "experiencing honor and enjoying friendship", keeps intensive cultivation in the management practice of "high-end department stores", persists in forging ahead, casts a solid foundation for managing high-end department stores, and has a brand reputation advantage and high-quality image. A large number of international brand goods are gathered in the stores of the group company, creating a comfortable and elegant shopping environment, and high-grade and high-grade cultural marketing activities emerge one after another, providing customers with excellent characteristic services and determined to let consumers "experience dignity and enjoy friendship" in the friendship store!
With its excellent management ability and first-class management level, Guangzhou Friendship has created impressive achievements: it has achieved sustained and rapid growth for many years, and won many honors such as China Top 100 Chain Stores, China Top 100 Retail Stores, China Top 100 Listed Companies, National Advanced Unit for Spiritual Civilization Construction, and Provincial and Municipal Advanced Collections. The four Guangzhou stores under the group company have all won the title of "Jinding Department Store", the highest honor awarded by the Ministry of Commerce to retail enterprises. At the same time, the group company has opened stores in Nanning and Foshan, Guangxi.
The pursuit of development is endless. The general policy of Guangzhou Friendship's future development strategy is "retail-oriented, high-end-oriented, benefit-oriented, innovation-driven, and accelerated development", to build an excellent commercial listed company with core competitiveness and influence at home and abroad, to maximize the interests of shareholders, and to make positive contributions to the sustained and healthy development of enterprises, and to build Guangzhou into a national central city in an all-round way and accelerate the construction of an international business center!