Brief introduction of Moutai liquor group company

Kweichow Moutai distillery group technology development company is located in Renhuai, Guizhou, the capital of national wine, which enjoys a good reputation at home and abroad. The company was established in 1992. On the basis of doing a good job in Moutai, Maotai Group "focuses on one product and develops multiple products; As an extension of the strategic thought of "one industry is the mainstay, diversified business", Kweichow Moutai Winery Group established a technology development company to meet the consumption needs of different regions, let more consumers share the brand resources of Maotai and prosper the local economy.

There are four relationships between Kweichow Moutai Distillery Group Technology Development Company and Kweichow Moutai Co., Ltd.: ① Both brothers are subsidiaries of Kweichow Moutai Distillery Group. ② Service Relationship: Guizhou Maotai Distillery Group Technology Development Company should provide technical services to Guizhou Maotai Liquor Co., Ltd. (3) Neighborhood relationship: Guizhou Maotai Distillery Group Technology Development Company and Guizhou Maotai Liquor Co., Ltd. are both located in renhuai city, Guizhou Province. ④ Shareholder Relationship: Kweichow Moutai Winery Group Technology Development Company is the second largest shareholder of Kweichow Moutai Co., Ltd., and the first largest shareholder of Kweichow Moutai Co., Ltd. is Kweichow Moutai Winery Group Company (i.e. China Kweichow Moutai Winery Co., Ltd.).

After the birth of the company's first generation brand "Guizhou" brand Guizhou Alcohol, it caused quite a stir in the industry. Since then, the name of this technology development company has been recorded in the history books. However, after 10 years of intermittent trademark disputes, Maotai Group withdrew from the competition of Guizhou alcohol for the overall situation, and the "Guizhou" brand Guizhou alcohol bid farewell to the historical stage. Known as the "national pride", Moutai is the second generation brand of the company. Later, according to the market demand, the company successively developed brands such as "Family Wine", "Guizhou Special Wine", "Guizhou Fulu Xi Shou Wine", "Guizhou King" and "Jiangshan Duojiao Wine". 20 12 "Fu Gui Jubilee Wine" was developed to commemorate the 20th anniversary of Comrade Xiaoping's speech on his southern tour. These brands are all developed with their own characteristics and lead the way in their respective markets.

Kweichow Moutai Distillery Group Technology Development Company passed the ISO9002 quality system certification on 1994, and was allowed to use the green food logo on 1999. The products have successively won the Guizhou famous brand products, China famous brand products, China famous brand products, China Liquor Typical Style Award, World Star Packaging Design Award and the honorary products designated by China Liquor Science and Technology Conference. There are no user complaints about the national product quality and service quality.

20 12 On July 25th, the first flagship store of Kweichow Moutai in Guangdong was grandly opened in Xintang, Guangzhou. This is the first time that Moutai has made great efforts to launch nine series of products in Guangdong, mainly aimed at middle and high-end consumers of liquor. It also means that consumers in Guangdong will be able to taste Moutai-quality liquor more conveniently in the future and enjoy the five-star service of Moutai.