Case 1: Apple and Hewlett-Packard-Different Results of Different Cultures 1
Case 2: Cultural transformation is more important than strategic transformation 2
Case 3: Bloody Case and Crisis 3
Case 4: Elegance and Power —— From ancient Roman military power to modern management 4
Case 5: Employee's Positive Enterprise Glory 5
Case 6: Shuanghui Spring Capital-Two Management and Two Results 7
Case 7: Enter the management mode to wake up "Huck Fish" 8
Part II Management Functions-Planning 10
Case 1: Five-year goal of Qiao Sen Furniture Company 10.
Case 2: Developing new products and improving existing products 1 1
Case 3: Different Transnational M&A Strategies between GM and Ford and Their Impacts 12
Case 4: Decision mode of "crossing the river by feeling the stones" 13
Case 5: Is it advisable for Galanz to enter the air-conditioning industry? 14
Case 6: Leaping and Future Development of HT Company 14
Part III Management Functions-Organization 17
Case 1: Organizational Structure Adjustment of Dongshu Company 17
Case 2: Clinton's Institutional Reform 18
Case 3: Decentralization 18
Case 4: organizational design and reform of Sanjiu enterprise 19
Case 5: Company D is an enterprise organization for market optimization 23
Case 6: Changes in the Management System of General Electric Company 24
Case 7: Intel keeps introducing new products.
Case 8: Brown Company 26
The fourth part management function-leadership 29
Case 1: What kind of leader is the most effective 29
Case 2: Promotion 30
Case 3: Aerospace Company 3 1
Case 4: Decentralized Management of Beatrice Company 3 1
Case 5: Connecticut Mutual Insurance Company is sued? Renault 32
Case 6: East China Oil Pipeline Incentive Mode 33
Case 7: W Company 34
Case 8: Pierre? Kadan's Leadership Art 35
Case 9: Is section chief Joe a good section chief 35
Case 10: layoffs or salary increases in times of crisis 36
Case 1 1: Talent is hard to keep, but talent is hard to recruit. What should business leaders do?
The fifth part management function-control 39
Case 1: customer service quality control 39
Case 2:A-level tobacco workshop "spot inspection system" 40
Case 3: Operation of Joint Venture 43
Case 4: Magna International Company 44
The sixth part management function-innovation 45 pages
Case 1: technological innovation of American Gillette company 45
Case 2: Shanghai Textile Holding Group's institutional innovation 46 pages
Case 3: krogh Company that has been innovating 49
Case 4: 3M and Kao-determined to innovate and lead others.
The seventh part of enterprise resource management 55
Case 1: Do you want to hire people with high salaries?
Case 2: employee opinion communication system of Detney Company 56
Case 3: the training concept of wild accent lamp 58
Case: Recruitment of Steinrotek Company 59
Case 5: Inspiration from the bonus distribution storm in Huashan 60 Coal Mine
Case 6: What should Deputy Director Zhao do? 6 1
Case 7: A "lawsuit" of talent flow 62
Case 8: IBM Company-Special Incentive 64
Case 9: Ford Motor Company 64
Case 10: Lihua Bao Si v. Hearts K 68
Case 1 1: Finance and Finance-McDonnell Douglas Debt Crisis 7 1
The eighth part of enterprise marketing management 74
Case 1: voegelin's "convenience" strategy 74
Case 2: Thomson's Sleeves 76
Case 3: The Rise and Fall of Discount Pricing 78
Case 4: Bai Ming job-hopping 8 1
Case 5: "Zhuangyuanhong" wine enters Shanghai 8 1.
Case 6: Growth and Development of T Group W Company 83
Case 7: New Product Development 84
Case 8: Management Mathematics of Little Swan 85
Case 9: Carrefour's price strategy 87
Case 10: Return visit to the classic of marketing innovation in the past 100 years 90
The ninth part of enterprise management methods and skills 99
Case 1: management by objectives 99
Case 2: Manufacturing and Operation Management-Yugo Vow 10 1
Case 3: Machinery Factory 105 Personnel Decision-making