The effect of rich media advertising

For those who firmly believe in the investment value of online advertising, the existing problems of online advertising are only one or two obstacles to be overcome. The progress of technology can always inspire people's enthusiasm for innovative online advertising, and the unlimited "money" scene of online advertising is still attractive. Rich media have different ways to transform old online advertisements. On the one hand, they increase interactive channels for advertisements, on the other hand, they provide netizens with content they are interested in. A good website needs an interactive mechanism with netizens, and so does a good online advertisement. Rich media advertising adopts advanced video streaming or audio streaming technology combined with flash and Java programs, and regards advertising as a service, which strengthens the interaction between the audience and advertisers, and is the perfect marriage of excellent advertising strategy and efficient network technology. 1996, HP cooperated with a network company in San Francisco to make a major innovation in traditional GIF and JPG advertisements for the first time, embedding games in banner advertisements, and allowing users to play classic video games in advertisements. According to the author of the original advertising program, "It's unbelievable. Usually, the click-through rate of banner advertisements is only 1.5% ~ 2%, and the click-through rate after joining the game is as high as 4% ~ 8%, which is several times higher! " The primary function of a website is to transmit information, and then it is a marketing tool, so when designing a webpage, remember to provide convenience for netizens. Take a rich media advertisement on a foreign website as an example. Clicking on the advertisement will not take you to a new website or open a new window, but turn the banner advertisement on the original webpage into a form, which you can fill out and submit. In this way, advertising becomes a service center that can conduct real-time transactions. Viewers can play online games through rich media banner advertisements, shop directly through advertisements, watch streaming media videos and so on. In any case, these rich media advertisements have one thing in common: they are more like a customer service center than an advertising information bulletin board. Once endowed with the service concept, rich media advertisements are no longer as boring as traditional advertisements. As a service tool, rich media advertising can establish a personalized connection between advertisers and consumers, and the advertising effect has changed from simply emphasizing attracting consumers' "eyeballs" and "mental share" to seeking consumers' lifelong trust.