Strong power helps to take off.
Dongyi Risheng has strong comprehensive advantages. The company is a well-known brand in China, which has won many industry awards and obvious brand advantages. It is the first listed home improvement enterprise. Outstanding scale advantage, wide coverage of market sales network. The implementation of "organic overall home improvement solution" provides all-round services, covering the whole industrial chain of home improvement and public wear. There are three brands in home decoration: Jolie Villa Decoration, Dongyirisheng Decoration and Sumeijia Home Decoration. Design talents have an international design concept, and there are nearly 1,000 home improvement designers, including famous Italian designers. The perfect management and incentive mechanism ensures the stability of the team. The complete R&D system of R&D Center ensures the innovation and development of the company. The replicable model can improve the company's development speed, ensure the company to fully develop franchisees in China, enhance the company's brand influence, and create a road for rapid development. At the beginning of 20 14, the company * * * had 6 subsidiaries, 25 direct stores, 1 13 direct stores and 67 franchisees, and its products and services were distributed in 1 17 cities.
Beneficial consumption upgrade
The home improvement industry has strong consumption attributes, stable demand and strong bargaining power in the industrial chain. The downstream of Dongyi Risheng faces consumers and benefits from the incremental rigid demand brought by consumption upgrading and urbanization development. The competition of upstream materials is fierce. As a leading enterprise in home improvement, the home improvement industry has strong bargaining power and cost transfer ability. The industry scale of home improvement market is very large, but the market share of individual companies is low, and the market share of 100 top enterprises does not exceed10%; Urbanization and consumption upgrading will continue to broaden the market space of home improvement, with an average annual growth rate of 4.9%, reaching 65,438+0.43 trillion yuan in 2065,438+05. The growth rate of leading enterprises will greatly exceed the industry average growth rate. As an industry leader and a well-known home improvement brand, Dongyi Risheng has great room for future development.
Take the lead in listing development
Dongyi Risheng pays attention to the consumer experience. Cloud House opens e-commerce channels and develops through multiple channels. Dongyi Risheng entered the e-commerce market with the concept of "cloud home" and expanded the market by gathering customers online, experiencing offline and trading. At present, 70% of the company's customers come from the Internet. Landing in the capital market will help Dongyi Risheng embark on a new journey and is expected to be further developed in the future.
Editor's note: Dongyi Risheng has three core advantages: management, channel and brand. Home improvement belongs to a fully competitive consumer industry. Enterprises "grow bigger by channels and become stronger by turnover", both of which depend on management. Dongyi Risheng has a leading level of information management and attaches importance to building a strategic system. Through years of chain expansion, it has a channel network all over the country; The company's brand ranks first in the industry and will benefit from the consumption upgrade and the development of industry norms.