Giordano: the dilemma of repositioning
Looking ahead, a very successful Asian casual clothing retailer must decide whether to maintain the current battle.
Slightly positioned. The management is thinking about what is the key to success and choosing the products and services that the company is good at for the new international.
For the market, whether it is transferable.
writing
/JochenWirtz
2006
At the beginning of the year, Giordano
(Giordano)
The company operates in the Asia-Pacific region and the Middle East
1600
Retail store
Giordano is a casual clothing retail company headquartered in Hong Kong, with four brands: Giordano.
(Giordano)
、
Ms. Giordano
(Ms. Giordano)
Giordano boy
(Little Giordano)
and
Blue star exchange
, target guests
Families include men, women and children. Giordano's main markets are China, Hongkong, Japanese, Singaporean and China.
Bay. It also has a certain market share in other countries and regions, such as Australia, Indonesia and the Middle East.
In most market areas of Giordano, the competition in the clothing retail industry is very fierce. The board of directors and senior management of the company
Managers hope to maintain Giordano's success and enter new markets in Asia and other regions.